10Pearls acquires New York-based agency Likeable

Likeable is a digital agency that offers client solutions from the lens of “social-first”

Tech Desk April 09, 2021
PHOTO: 10Pearls


10Pearls, a global end-to-end digital transformation company headquartered in Washington DC, is expanding its breadth of digital services with the acquisition of Likeable, an iconic marketing and social media agency.

Founded in 2006 by Dave and Carrie Kerpen, Likeable is a digital agency that offers client solutions from the lens of “social-first.” Likeable serves in a number of industries, including retail, hospitality, health, finance, and CPG.

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The New York-based agency will become part of 10Pearls, boosting its capabilities around brand thinking, customer experience, digital and social media marketing – capabilities that businesses need to thrive in the post-Covid uber-digital economy.

“As businesses race to digitally transform, it is essential that brands deliver digital experiences that carry the power to emotionally connect and inspire end users,” said Imran Aftab, Co-founder & CEO of 10Pearls.

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Carrie will take on the Chief Marketing Officer responsibilities for 10Pearls and continue to serve as the leader of Likeable. The entire Likeable team will transition with her.

“I am excited to join a future-focused organization that offers transformational thinking to help businesses re-imagine at scale,” said Carrie Kerpen, Likeable Co-Founder.

“In selecting a company to join forces with, we focused on a partner whose values align with our own. 10Pearls mission, commitment to diversity and inclusion, and focus on the ’double bottom line‘ of giving back to the world is one that truly helps create a more likeable world. I was particularly attracted to their commitment to gender equity. Together, we will be able to provide tremendous value to our customers and serve them more strategically across the digital spectrum.”