With less than a week left in the celebrations of Pakistan Day, traders and brands in the federal capital have started offering sales on dresses, shoes and other accessories.
Pakistan Day or Pakistan Resolution Day is a national holiday commemorating the Lahore Resolution passed on March 23, 1940, which eventually led to the creation of Pakistan.
The patriotic sales pitch is helping people stock up on summer clothing and home durables. Online stores are offering a discount on mobile phones, refrigerators, LED screens, laptops even motorbikes. Even banks are creating consumerism hype by offering discounts on personal loans and credit card deals.
The trend of online shopping from the official websites of the famous brands is already in practice by a large number of people especially women in the capital city which is also required at this time to prevent the risk of catching Covid-19.
Samina Mushtaq, a housewife said, “It is in the larger interest of the citizens to adopt preventive measures in wake of the increasing cases of Covid-19. Online shopping is the best way to protect ourselves and others from this infectious virus.”
She added: “I have planned to make online orders for summer clothes for me and my family taking advantage of this biggest sale at the advent of the summer season to buy summer stuff in bulk to avoid frequent visits to the markets.”
The online shopping facility offered by different brands, shopping marts and food outlets have made the lives of citizens quite easier especially at the time when staying at home and lessening social interaction is the best possible precaution from the prevailing pandemic situation, Shaista Ameen said.
She said these brands must take steps for promoting awareness about prevention from this threat by bounding the buyers to purchase the stuff online and not to visit the outlets. Although this practice can affect the business of those retailers who lack online shopping facilities, this will largely in the interest of the citizens whose safety is more important at this time, she observed.
It has become a common practice for the brands, eateries and even the cab-hailing and salon services to offer good discounts on different occasions.
Published in The Express Tribune, March 18th, 2021.
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