Naveena Steel: Strengthening your dreams

The brands inspirational campaign encapsulates how aspirations can be turned into a beautiful reality

It is believed that the foundation of successful economic growth in any country begins with activities triggered in a mother industry. In many countries, the construction sector is considered the backbone of their economies and this is accurate for Pakistan as well.

Persistent to change Pakistan’s fate for good, the government has started the process of putting the wheel of a mother industry, construction, into action once again, despite the ongoing Corona virus.

To make their dream, and every Pakistani’s aspiration, come true, renowned conglomerate dealing in textile exports, spinning, wind power and other business sectors, Naveena Group, have stepped in to play the remarkable role in bringing state of the art construction to Pakistan. Initiating their journey in 1971, the group’s global footprint now extends into steel production as well. The ever-evolving construction industry in Pakistan is in constant need of strength and durability backed by innovation, expertise, modern technology, and an unprecedented level of service and quality. Thus, identifying the potential in the steel industry, Naveena Steel is committed to growth with their philosophy of “New Strength for a New Age.” They plan on achieving this by producing the finest quality steel, fulfilling end-to-end customer requirements, and delivering the best solutions to their customers.

Recently, the eminent steel conglomerate launched their brilliantly executed campaign that teaches us about how dreams are attainable if one has the dedication and perseverance to fulfil them. Naveena Steels new integrated marketing campaign aims to position itself as a company for those who wish to convert their dreams into a beautiful reality.

Striking the chord with your target audience isn’t easy, but the brand instantly made waves amongst the masses with their campaign’s exquisite tag line, “nayi soch ko chaiye naye zamanay ki mazbooti.”

The ad depicts a narrative of an aspiring architect who has an unconventional vision of creating a Pakistani skyline that’s unlike any in the world. Since, the construction industry has been suffering from a lack of trust in building materials manufactured in Pakistan, the ambitious architect has to overcome a plethora of challenges and roadblocks that may thwart his dream. Nevertheless, in these challenging circumstances, his daughter comes to his rescue and becomes the voice of modernity by giving him the much-needed push required for achieving his dreams. And so, there begins a hero’s journey of unthinkable accomplishment of creating a crescendo and climax that leaves every modern Pakistani in goose bumps.

The newly released advertisement hits all the right spots! It communicates the value of commitment, further elaborating that ‘nayi soch’ and dreams are conceivable because Naveena Steels is there to assist you in making them factual. Naveena Steel is setting new standards of strength to construct modern skylines in Pakistan, which the ad skilfully showcases. The inspirational TVC gives hope to all of those out there who aspire to build something unconventional in the construction realm because after all:

“Nayi soch ko chaiye naye zamanay ki mazbooti… jo har Pakistani k naye iraday ko hai darkaar!”

Every dream structure requires a strong foundation; hence Naveena Steel is there to suit the needs of every construction project. Kudos to their team for coming up with a phenomenal “new age” campaign that is not only motivating people, but also giving a new approach to transmute their vision into actuality.

With their launch, Naveena Steel comes with a promising vision of empowering the nations rising skyline to meet international standards. Certified by PSQCA and ISO 9001, Naveena Steel Reinforcing Bars (rebars) are based on ASTM (American Society for Testing and Materials) Standards and British Standards. Therefore, they remarkably add strength and durability to every type of construction process. More so, the steel giants have introduced Pakistan’s first induction heating system using the revolutionary direct rolling technology to consistently produce international standard pure steel rebars for all types of construction. Manufactured using direct rolling technology, the cost-efficient Naveena Steel bars guarantee ductility, flexibility, and are earthquake-resistant.

Now, futuristic architectural standards are no more an impossible vision with Naveena Steel’s groundbreaking technology that gives unparalleled strength to hi-rising structures. This spirit to enable the modern design thinkers’ vision is making Naveena Steels a front-runner in the already booming construction industry.

Naveena Group prides itself as a rapidly expanding corporation dedicated to the business of progress with innovative thinking and sustainability. And it will continue to set an example by improving the country’s infrastructure with a promise to deliver "New Strength for a New Age.