Amitabh Bachchan signs on to voice Amazon's Alexa

Amitabh Bachchan's renowned baritone is all set to become the first Indian celebrity voice on an Artificial Intelligence gadget, as Amazon announced that Bachchan will be the voice behind their assistant device, Alexa, reported Deadline. 

Amazon took to its blog to announce the news, confirming that the feature will be available in India, offering jokes, weather updates, shayari, advice, motivational quotes, and more. Customers will be able to access Bachchan’s voice on Alexa starting next year once they purchase the Amitabh Bachchan voice experience.

“Technology has always given me an opportunity to adapt to new forms. Be it in movies, TV shows, podcasts, and now, I am excited to create this voice experience in partnership with Amazon and Alexa,” said Bachchan himself. “With voice technology, we are building something to engage more effectively with my audience and well-wishers.” 

Puneesh Kumar, Country Leader for Alexa at Amazon, India, shared how Bachchan’s voice is "truly memorable for any Indian who has grown-up with Bollywood."

"This combination delivers a perfect pitch to further delight and simplify the lives of our customers. We are excited to see how our customers will respond when they use Alexa and hear his voice," said Puneesh. 

As pointed out by Deadline, Bachchan has joined a list of a handful of celebrities who have gotten the opportunity to voice other tech devices thanks to their iconic voices. These include Samuel L. Jackson lending his voice to Amazon’s Alexa in 2019 and Waze users having the opportunity to get Morgan Freeman to guide them to their destination.

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