After Hours: Faiza Saqlain

Faiza Saqlain gets candid

Faiza Saqlain has built a career in fashion by following her own set of rules. The secret of her success is the unique yet elegant styling and attention to detail and modern silhouettes infused with traditional embellishments. Faiza established her label in 2012 and each of her designs scream nothing but luxury. Celebrities including Priyanka Chopra, Maya Ali, Ayeza Khan, Mehwish Hayat and Faryal Makhdoom have all been spotted wearing Faiza’s label, which is a testament to its global acclaim.



What is your idea of style?

Elegance.

What brings out your creativity?

I love what vacations and exposure to different cultures can do. It not only gives your mind a break but refreshes it and makes it think from a whole new perspective be it cuts, colours or motifs.

What was the precise moment when you really decided that designing was your forte?

I had heard of PIFD and studying fashion really intrigued me. Once I started studying design I knew I had made the right decision.

Do you think fashion has become too commercial and taken fun away from it?

Fashion is for people, I believe there should always be a good balance between creativity and wearability.



At this point in your career, do you seek validation from your clients, fashion critics or other successful designers?

Not at all. My designs are products of my mind and are my babies though I am definitely happier when my vision clicks with that of my clientele.

Social media plays a significant role in promoting campaigns, isn’t it time designers found new ways to promote campaigns and heritage?

Social media is quite strong and is a way of very personalised and relaxed marketing, it reaches masses and homes like no other medium can. I am all for it as long as it’s serving the purpose.

How do you strike a balance between creative expression and commercial viability?

I try and make sure that whatever new ideas are pouring in, get translated keeping in mind the personalities, frames and values of our women.

Do seasons really matter anymore in the world of fashion?

They should.

Are you ever envious of another designer’s success?

Never. Together we all make this industry, everyone has their own place.



Have you failed at anything?

So many times. Do you ever learn without failing? My failures have made me a better person I feel.

What are the three signs of beauty for you in a woman?

Kindness, empathy and compassion. Physical beauty is no beauty unless you’re kind from within.

What are the few childhood memories that shaped you?

I think memories of visits to my parents’ hometown up north have really stuck with me. Those were happy and simple times that our village didn’t even have the basic facilities but still seeing the people so self sufficient, easy going and content is probably what kept me in my place.

Any lesson that success has taught you?

I know happiness is from within, I believe that, but success in your career does give you happiness too. It’s quite underrated in quotes at times.

What do you fear?

Loss of my loved ones.

Your favourite sound?

The sound of my kids’ laughter and the rustling of leaves during monsoon.

Three things no one knows about you?

1. I grew up in Karachi.

2. I’m a Pathan and fluent in Pashto.

3. I always eat dessert before my meal. I know, embarrassing.