Jewellery designer Saba Ghauri’s collection called ‘Enchanted Jewels’ boasts semi-precious stones, pearls and crystals. A large part of the collection is dedicated to beaded necklaces embellished with flowers made of mother of pearl, crystal, agate or jade.
(Read "Every necklace has a unique name: Saba Ghauri")
Ghauri, inspired by nature, flowers and sunset, elaborates that her collection is a fusion of East and West styled in contemporary fashion. “It’s girlie stuff and has a very lady-like feel to it,” says Ghauri, explaining the extensive use of floral designs in her jewellery.
The collection has earrings for Rs1,000, bracelets for Rs2,400, and a set comprising a necklace and earrings ranges from Rs5,900 to Rs7,500.
Ghauri, who began designing jewellery in August 2009, stresses that her collection does not come in the category of “funky style” but is more of a statement piece. “My designs are statement pieces to be worn with any outfit and I hope they can be passed on to the next generation as well,” says the versatile designer, adding that she aims to cater to a niche market. However, her presence is felt on Facebook as she takes orders online.
Claiming that her ‘Encha-nted Jewels collection’, which Ghauri calls “extravagant and unique”, is not what is typically found in the country, the 29-year-old designer rues the fact that most women in Pakistan still prefer the conventional designs.
“What Pakistani women still wear today is very stereotypical. I don’t see the paradigm shifting. People should get out of the traditional kundun mode.”
Sarwat Naseem Shah, a 32-year-old customer who bought a set of necklace with a pair of earrings said, “As I wear plain and simple clothes, I need to personalise my jewellery so that I look slightly different.”
Moreover, Zahir Rahimtoola of Labels commended Ghauri’s effort, claiming that the brand has created a large following in a short span. “Ghauri uses extravagant natural stones mixed with pearls and crystals to create unique pieces. Enchanted Jewels is set to change trends and offer women a whole new experience for the changing fashion trends.”
Additionally Ghauri is also working on a clothing line, which she plans to launch in Ramazan.
Published in The Express Tribune, July 26th, 2011.