Turn your dreams into reality

Adamjee Life teaches the importance of saving via its latest initiative #KhwaabonKoAurZindagiDo

Newborns tend to bring a lot of joy in the lives of their parents. But in this part of the world, it is common to celebrate the birth of a boy as compare to a girl. Reason being, many parents tend to see a boy child as an investment, whereas a girl child is likely to be considered a liability. Every parent spends a considerable amount of time worrying about their children, and has a preset notion of what their future should be like. In Pakistan’s patriarchal society, it is considered the pious obligation of a son to be the future bread winner for his family, whereas no such thing of this manner is expected from a daughter. Sadly, a girl child is not allowed to have dreams and aspirations of her own.

Recognising the magnitude of this huge social dilemma, certain 'woke brands' have taken upon themselves to change the mindsets of the people. Adamjee Life is one such brand that believes in breaking stereotypes through their thought-provoking campaigns. Their recent DVC powerfully reminds us that every girl child born is indeed a ‘rehmat.’ Building upon this narrative, the brand targets some very unorthodox practices that exist in our society such as daughters being deprived of their basic education.


The scene opens with a female protagonist reminiscing about her childhood and the struggles her doting father incurred to make his daughter’s dream of becoming an architect come true. It is a journey of their life, consisting of impeccable lessons, struggles, celebrations, achievements and other special moments that helped architect Sakina Khan in becoming the strong independent woman she is.



There comes a time when as an audience it breaks our hearts to witness that Sakina’s university fee is beyond of what they can afford, and she may have to put a full-stop to her aspirations. However, her father’s foresight and the wise decision of opting for Adamjee Life's insurance plan paved the way for her dreams to transcend into reality.



With their #KhwaabonKoAurZindagiDo campaign, Adamjee Life made us realise that dreams never come true in a day. They need a lot of investment, time and planning beforehand. A wide range of Adamjee Life's plans are there to finance all your musings, whether it is your child’s wedding, their education, your retirement, your investment and saving, or any other life goal you want to achieve; they will always be there to power your dreams.



The campaign not only won us over, but people on social media were all in praises for it.









The best part about the DVC was that it hits you right in the feels, without being too pretentious or preachy. It actually makes us think about the hardships our parents faced while raising us and also makes us want to invest in Adamjee Life's insurance plan because let’s face it, nothing would make us happier than being able to finance our child’s aspirations without having to struggle for it.



Life is too short to wait for your dreams to come true…turn your dreams into reality and secure your future while living the life you love with Adamjee Life insurance.