Realme launched its flagship smartphone to capture high price range market

The management intends to test above $350 handset market of Pakistan

Shahram Haq November 02, 2019
The company so far has sold 3,50,000 handsets in Pakistan. PHOTO: REALME

LAHORE: Shenzhen based Chinese smartphone manufacturer, Realme has launched its first flagship handset, Realme XT in Pakistan.

With this launch, the management intends to test above $350 handset market of Pakistan, the success of which could pave the way for the company to introduce more Smartphones in $400 price range.

“This is the most expensive handset, the company has launched since its inception in Pakistan and we want to increase our brand presence through this initiative”, said Harvey He, Marketing Director realme Pakistan while talking to The Express Tribune.

Realme unveils latest smartphone in Pakistan

He claimed that XT is much better to model, if compared with available handsets of other manufacturers within the same price range, with a tag of Rs 54999. “This is a test launch for us, and customer’s response will help us to determine our future course of action in introducing more sets in this price bracket”, he added.

Realme XT is powered by Qualcomm Snapdragon 712, the most powerful chipset in this segment. It has a 64MP ultra-high-resolution camera, which the company said has the highest resolution sensor ever seen on a Smartphone. The quad-camera set-up can take 9216 × 6912, highly-detailed resolution photos via the Ultra 64MP mode. The quad-camera also features an ultra-wide-angle lens, a macro lens and a portrait lens, as well as a 16MP,  AI front camera.

It also features a 3D glass hyperbola curve back design developed using Gorilla Glass 5 hot bending technology that gives the phone an eye-catching visual. It sports a Super AMOLED Dewdrop Full-Screen high-quality display, having a 92.1% screen-to-body ratio. The realme XT boasts of latest in-display fingerprint technology - Goodix G3.0 fingerprint unlock solution - ensuring one of the fastest unlocks speeds in the market.

Realme XT will run on Android 9.0 ColorOS 6.0 operating system, augmented with a 4000mAh battery that supports 20W VOOC 3.0 Flash Charge that provides the fastest charging speeds.

“All realme smartphones will get the new upgraded ColorOS 6.0, with a design upgrade, hotspot management function and will support Google AR Core functions, we have also announced update roadmap for Android Q starting from Q1 in 2020”, Harvey said.

New entry-level smartphone unveiled by Realme

The company so far has sold 3,50,000 handsets in Pakistan and currently have less than 5% market share in handsets of below $300 price range. The brand globally is more focused on selling their handsets through the online platform, with the addition of utilising different festivities when it comes to launching their handsets, Pakistani market, however, is operating on different dynamics.

“We have to spend on traditional retail markets in Pakistan, since there are a lot of issues when it comes to online markets”, Harvey said adding “like other countries we do involve certain events in Pakistan to launch our product, and we manage to boost our sales by three times in our Ramazan launch, however the scope is not that great”.

Online sales in Pakistan has a good future, we as a company are working on this model. “We have launched our website and will utilise this platform to launch our online sales mechanism in near future”, Harvey added.


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