Not only that, we can't forget celebrities such as the Jenners and Vanessa Hudgens donning South Asian styles at mega music festival Coachella and deeming it 'festive.'
It seems a UK clothing store are the next to step on the cultural appropriation bandwagon, this time with none other than the shalwar kameez. However, with quite a hilarious twist.
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A model is seen sporting what looks very much like a kurta, except without the shalwar. That's right, you read this correctly. UK-based vintage store, Thrifted got their hands on a few pieces to sell for cheap and named them 'boho.' Except, it's a kurta.
Naturally, the controversial look sent Twitter into a frenzy with many quick to pick up that the clothing store is trying to drop the shalwar and make it fashion.
"Vintage boho dress? Girl you got a damn kameez with no shalwar," one user wrote. "Are these models wearing kurtas without pants? What is this mess," another chimed.
https://twitter.com/dxya_d/status/1170322062625296385
https://twitter.com/migrantsoul/status/1171548353630543872
Other Twitter users just got simply mad. "V-vintage boho dress? I hate white people," a user shared.
https://twitter.com/njhollander/status/1171858847893512204
"Seeing brands taking traditional clothing then renaming and re-branding is mind boggling. I've seen brands gentrify dashiki and salwar kameez, printed top and boho dress. Do they understand how ridiculous wearing only the kameez looks," a Twitter user vented.
https://twitter.com/itzwaritiz/status/1171907033177710594
Meanwhile, some desi Twitter users reclaimed their roots by sharing pictures of their 'boho dresses' aka, the traditional shalwar kameez or saree.
https://twitter.com/_shezazafar/status/1171566405977874432
https://twitter.com/kelluuxxx/status/1171178114568871937
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