Major fashion houses have been known to take certain cultural dresses or patterns and use it in their own designs, making profit while not crediting the traditions.
Not only that, we can’t forget celebrities such as the Jenners and Vanessa Hudgens donning South Asian styles at mega music festival Coachella and deeming it ‘festive.’
It seems a UK clothing store are the next to step on the cultural appropriation bandwagon, this time with none other than the shalwar kameez. However, with quite a hilarious twist.
A model is seen sporting what looks very much like a kurta, except without the shalwar. That’s right, you read this correctly. UK-based vintage store, Thrifted got their hands on a few pieces to sell for cheap and named them ‘boho.’ Except, it’s a kurta.
Naturally, the controversial look sent Twitter into a frenzy with many quick to pick up that the clothing store is trying to drop the shalwar and make it fashion.
“Vintage boho dress? Girl you got a damn kameez with no shalwar,” one user wrote. “Are these models wearing kurtas without pants? What is this mess,” another chimed.
Other Twitter users just got simply mad. “V-vintage boho dress? I hate white people,” a user shared.
“Seeing brands taking traditional clothing then renaming and re-branding is mind boggling. I’ve seen brands gentrify dashiki and salwar kameez, printed top and boho dress. Do they understand how ridiculous wearing only the kameez looks,” a Twitter user vented.
Meanwhile, some desi Twitter users reclaimed their roots by sharing pictures of their ‘boho dresses’ aka, the traditional shalwar kameez or saree.
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