Here’s how Pakistanis were celebrating their “NationaliTea” this 14th August

Tapal remarkably depicts the significance of chai in Pakistan via its latest DVC

Amidst all the celebrations for the 72^nd Independence Day of Pakistan, brands were one step ahead. While every Jack, Dick and Charlie went about to paint themselves green, Tapal manages to stand out by capturing the one thing that Pakistanis often equate with their own existence – their beloved cup of tea.

For Pakistanis’, chai is more than just our second most consumed beverage (the first being water). It is a part of our culture. It has shaped our personalities. Mostly because, chai is still one of those few things that Pakistanis hold sacred. This is evident by the fact that generations upon generations have used the same blends and are highly resistant to change.

With a history as old as Pakistan itself, Tapal has evolved through the time – which is what makes it the no. 1 tea brand across the entire country. With their #HamariNationaliTea campaign, Tapal is bringing Pakistanis across the country together to celebrate their love and patriotic spirit over a cup of tea.

1 chai, 100 tareekay

Despite the cultural diversity prevailing in Pakistan, Tapal manages to stay the number 1 tea brand across the nation. As shown in their most recent DVC, Tapal takes you across a journey from Karachi to Kashmir, focusing on the various ways each ethnicity prefers their tea

whether it is the traditional karak chai,



or the lighter doodhpatti,



a special touch of elaichi,



or the cultural favorite masala chai,



with a hint of mint,



or your daily danedar.



With a multitude of blends – be it the strong Tezdum, Mezban, Chenak or the urban favourites Danedar, Family Mixture or flavoured green tea, Tapal has made its place in the hearts of the nation by providing each region exactly what they need.

Take a look at the video:


Celebrate #HamariNationaliTea

The campaign #HamariNationaliTea aims to gather Pakistanis and celebrate the patriotic spirit on Independence Day via social media platforms, evoking the feeling of nationalitea, regardless of where they may be.

Doing just that, Tapal breaks through the digital monotony by airing live sessions on Facebook, Twitter, Instagram, interacting with people directly, inculcating togetherness and patriotism.

[video width="224" height="400" mp4="https://c.tribune.com.pk/2019/08/69419724_2730748490484943_685248004713611264_n-1566189770.mp4"][/video]

In this era – where people rarely look up from their screens – Tapal’s digital initiative to bring the nation together is, indeed, a commendable marketing effort.