Businesses roar for bakers, sweet sellers

Demand for food items such as sweets and cakes always increases on Eid

ISLAMABAD: With the festive season approaching fast, 'meethi' Eid  gives the best opportunity to sweet sellers across the country to earn good business, as bakeries and sweet shop owners are witnessing sharp increases in sales.

People in the sweets and vermicelli business in the country have been delivering extremely savoury sweets to the denizens much to the delight of those with a sweet tooth with a large number of consumers purchasing top quality sweets and delicacies for their loved ones for Eid.

According to sellers, with Eid just round the corner apart from new clothes and other home accessories, food items especially sweet stuff such as cakes and sweets are also in great demand during Eid days as people buy these as special gifts for their loved ones. Our business has increased by 80 to 100 per cent with citizens buying large quantities of sweets for celebrations at home and as gifts for others, retailers in bakery as well as Online sellers claimed.

A local bakery worker said, the festival of Eid attracts a large number of customers who bought sweets to take as a gift for their family and friends.

Bakeries, sweet shops witness the most rush in Quetta

"Our bakery has recorded a 70 per cent increase in sales as we cater to a large number of clients including five-star hotels, communication companies and banks who have booked their orders in advance," he added.

Another bakery owner said,  Non Muslims too have been buying sweets as gifts for Muslim colleagues and friends.           "We have found some of the delicious and mouth-watering cakes options which you can gift to your loved ones and can enjoy eating with family and friends", said Hanan Umair a Sweet Bakery shop owner. A women customer in a Sweet shop commented that sweets are an integral means of spreading joy and happiness since ancient times especially during special festivals.

"I have bought 20 packs of vermicelli for Eid. I will send Eid gifts to my daughters including vermicelli as it is an old custom of our society," said a female buyer. A small factory worker at manufacturing vermicelli station said, making vermicelli for Eid started early Ramzan as most people like to have vermicelli at sehri as well, he added.  

Published in The Express Tribune, June 2^nd, 2019.