Disney takes control of Hulu to challenge Netflix, Amazon

Published: May 15, 2019
The entrance gate to The Walt Disney is pictured in Burbank, California February 5, 2014.

The entrance gate to The Walt Disney is pictured in Burbank, California February 5, 2014. PHOTO: REUTERS

Walt Disney said it will take full control of the Hulu service in a deal with Comcast, as it vies for a bigger piece of the global video streaming market dominated by companies such as Netflix.

The agreement, which ascribes a minimum equity value to Hulu of $27.5 billion, allows either company to trigger a sale or purchase of Comcast’s 33 per cent stake to Disney as early as January 2024. Comcast has also agreed to fund Hulu’s recent buyout of AT&T’s 9.5 per cent interest in the company.

By establishing an expiration date of five years from now, Comcast is betting the value of its stake will nearly double or more without any more additional financial obligations.

Disney video streaming service to challenge dominance of Netflix

Comcast’s departure from the Hulu board will let Disney prepare unencumbered to expand the scope and reach of Hulu in the domestic and international markets to battle the likes of Netflix, Amazon.com and Apple.

“It is important for Disney to have full control of the direction and content on Hulu,” said Trip Miller, managing partner of Memphis based hedge fund Gullane Capital Partners, whose funds include Disney shares. “Postponing the closing five years (later) allows Disney to not take on more debt after just closing (its purchase of) Fox while giving Comcast an option to the upside if/when the Hulu valuation grows during this time.”

Disney is preparing to launch its own streaming service called Disney+ on November 12. At a Tuesday morning investors’ conference, Disney Chief Executive Bob Iger said the service will launch in India.

Comcast, which is also preparing to launch an NBCUniversal advertising-supported streaming service by the middle of next year, said it will extend its licensing agreement to provide NBCUniversal shows and its live channels until late 2024 and agree to distribute Hulu on Comcast’s cable platform.

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To preserve the ability to run NBCUniversal programs on its own service, NBCUniversal will have the option to offer some of the shows it currently licenses exclusively to Hulu in one year’s time in exchange for lower license fees. NBCU will also have the option to end most of its licensing agreements with Hulu in three years.

Shares of Disney closed up 1.4 per cent at $133.21 on the New York Stock Exchange. Comcast shares rose 1.5 per cent to $42.91 on Nasdaq.

Last month, Hulu said it had bought back telecommunications and media company AT&T’s stake in the US entertainment streaming service for $1.43 billion, in a deal that valued Hulu at $15 billion.

Hulu, which competes with Netflix and Amazon.com’s Prime Video, has more than 26.8 million paid subscribers.

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