Petition filed against Careem over billboard campaign

The petitioner maintained that a private taxi company has breached the law by putting up the immoral billboard

ISLAMABAD: A petition against the online taxi service, Careem has been filed at the Islamabad High Court (IHC) over an immoral billboard, according to Express News.

The petitioner, Rashid Umar maintained before the court that a private taxi company has breached the law by putting up the immoral billboard, which has hurt the religious sentiments of the people.



Careem faced criticism on social media a few days over a marketing campaign. While some users saw the light side behind the campaign others weren't so forgiving.

Is this appropriate with our social or cultural norms? #CareemPakistan#Pakistan pic.twitter.com/XTgP8cRn2y

— UmmeAbbas (@UmmeAbbas1) March 18, 2019

By making secretary Cabinet Division, Interior secretary and Careem as parties, the petition requested the court to issue an order to bar the immoral billboard, which according to the Code of Conduct contained prohibited content. It also requested to issue directives to the interior secretary and PEMRA to assure implementation of the laws.

Recently, the Civil Aviation Authority (CAA) has completely barred ridesharing companies, Careem and Uber, from operating within the premises of the Jinnah International Airport in Karachi. The authority has also told both companies that the ruling will be in effect as long as they fail to meet the legal requirements of the Sindh Transport Authority.