Sweet Potato Biryani wrap is now a thing and we can't help but wonder why

The 'fusion food' was accused of "lazy product development" by some leading South Asian food experts


Entertainment Desk January 31, 2019
PHOTO: TWITTER

A retail giant in Britain has recently introduced a 'fusion' food. The vegetarian Biryani wraps hit the shelves recently and have left many baffled.

Well, why you may ask? For one obvious reason: Biryani and a wrap do not go together!

The brand was accused of "lazy product development" by some leading South Asian food experts in the UK after a new vegetarian biryani wrap hit the shelves as part of its Plant Kitchen range.

The giant was accused of using popular terminology to suit its marketing without proper research, with South Asian food experts taking to social media to point out that biryani comes in a bowl and not in a wrap.

"I started the row last year with the ridiculous Bengali Turmeric Kit by M&S so it's good to see more food writers and chefs getting involved in this debate," Mallika Basu, UK-based author of Masala: Indian Cooking for Modern Living', said.

Soon after, tweets flooded in, calling out the brand.

https://twitter.com/MaajidNawaz/status/1090324147719282694









https://twitter.com/raveetabanger/status/1090741026204073984



https://twitter.com/AbidaNKhan/status/1088784209102045184



Just FYI, IT IS NOT A THING!

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COMMENTS (1)

Bunny Rabbit | 5 years ago | Reply They tried to copy that tortilla with Mexican wild rice formula for this .
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