PHOTO:FILE
Google CEO Sundar Pichai explained why photos of United States President Donald Trump surface on the search engine when a user searches for the word 'idiot', reported US magazine Fortune.
Speaking in front of the House Judiciary Committee, he elaborated that the company doesn't manually intervene in search results and that "search results are based on crawling the content of web pages".
“We provide search today for any time you type in a keyword. We, as Google, have gone out and crawled and stored copies of billions of their pages in our index, and we take the keyword and match it against the pages and rank them based on over 200 signals,” Pichai maintained.
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“Things like relevance, freshness, popularity, how other people are using it. And based on that, you know, at any given time, we try to find the best results for that query,” he added.
The House committee's session was held to discuss whether the search engine's results were politically slanted.
It has also been revealed that the 'idiot' search result page was due to third parties' "Google bombing" the president.
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A similar incident was reported during the presidency of George W Bush. In the mid-2000s, Bush’s photo popped up whenever someone searched for “miserable failure,” The Verge said.
This article originally appeared on Fortune.
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