Smartphone maker OPPO made a range of announcements at the focused ‘2018 OPPO Technology Exhibition’ in Shenzhen.
One of the announcements focused on an increase in R&D spending to RMB 10 billion in 2019. This becomes a 150 per cent year-on-year increase. Along with this, Tony Chen, Founder, and CEO of OPPO also announced that the company will increase investment on a yearly basis.
OPPO plans on integrating its supply chain and building on its technical expertise that will enhance the company’s capabilities when it comes to technology.
Furthermore, OPPO will develop its artificial intelligence to a range of smart devices, including home appliances and smartwatches. This will help in meeting the increasingly rigid demands of the consumers of today.
The benefits brought about by AI technologies will truly be realized in the 5G era. For OPPO, AI is both a capability and a mindset, and our development prospects for AI are very broad,” stated Chen.
Oppo has persistently focused on developing its 5G technology to provide a seamless experience with the utmost convenience.
“5G is a trend OPPO must embrace. In addition to striving to become the first manufacturer to launch 5G smartphones, OPPO’s exploration of application opportunities in the 5G+ era will ultimately determine the value of 5G,” said Tony Chen.
The Chinese consumer electronics and mobile communication company established its 5G team in 2015 and began research and development on the newest technology.
“OPPO will fully integrate 5G with applications and user insights, and continuously innovate to provide users with revolutionary, necessary, convenient and seamless experiences,” stressed Chen.
Chen further said that in the future, smartphones and artificial intelligence will become personal assistants which is something Oppo will “actively embrace.”