Kareena and I bond over our traditions and love for food: Faraz Manan

Designer reveals all: From his journey into Bollywood to his friendship with Bebo

Famed Pakistani fashion designer Faraz Manan has gracefully invaded the world of Bollywood. From Priyanka Chopra to the late Sridevi, even the biggest of stars can't seem to stay away from his creations.

Actor Jacqueline Fernandez made head turns when she donned a flaming red sari while Madhuri Dixit Nene exuded elegance in a signature Manan ensemble. The couturier has even managed to attract Saudi sheikhs, the Al-Thani royal family of Qatar and Pakistani entertainment's bigwigs over the last 15 years.

PHOTO: INDIA TODAY

However, his new-found fame in India can almost be put down to one thing, or should we say, one person: Bebo. Serving as Manan's brand ambassador, Kareena Kapoor Khan has helped him become a household name in Bollywood.

In an interview with Elle, Manan revealed all: From his journey into Bollywood and friendship with Khan to the varieties of his clientele and what the future holds.

PHOTO: ELLE

Having built one of the biggest Pakistani couture labels over time, Manan shared how he first stepped foot into the world of fashion. "I actually studied finance. I had never planned to become a designer, so I don’t have any technical fashion education," he commenced. "I was inspired by watching my mother, Memoona, who started her label as a hobby 18 years ago. It caught my interest and I took over the business."

The designer went on to share details of his friendship with Khan, and how it all began. "I actually started working with Karisma Kapoor a few years ago. After a while, I naturally started working with Kareena," He continued,"Kareena and I bond over our traditions, family values and love for food. I recall when we did our very first shoot together in Jaipur, we were both scheduled to leave for home the very next day. Just before boarding, we both realised that we wanted to stay back for another day, relax and indulge in Rajasthani food. So we did. And that’s how we became friends."

PHOTO: ELLE

Manan describes his body of work as "classic fusion", stating that he loves experimenting with the new, while incorporating a classic, timeless appeal. "I favour the tailoring techniques of the West and the embroideries of the East — we are very strong in our old-school threadwork techniques, especially zardozi, which is a craft that our artisans from the subcontinent excel in."

Speaking of the subcontinent, the dressmaker revealed how his clientele from both sides of the border vary. "Both countries are very similar culturally, but the unique point about the women in Pakistan is their classic, conservative approach, whereas in India, the audience is more experimental, and bold in their use of colour and cuts."

PHOTO: INDIAN EXPRESS

Manan stated that his brand is the only one from the subcontinent to have a flagship store in Dubai. That was a major step for us to grow, not just in the Gulf but globally, in a way that’s organic and not a passing fad."

When asked about what the future holds, he disclosed that the label is expanding into lifestyle, especially interiors. "I would also love to present my collection in India, whenever the logistics allow us to do so. For the time being, I am doing shows in Dubai, which makes it easy for all my Indian, Pakistani and Arab clients to come together to see my work," Manan concluded.

Have something to add to the story? Share it in the comments below.