KARACHI: Pakistan and Italy explored the possibility of cooperation in cinema and advertisement at a seminar, titled ‘The most beautiful locations for the world of cinema and advertisement’ held at a local hotel on Thursday.
The event was organised by the Italian consulate and the Italian Association of Cinematography and Audiovisual Industry (ANICA). The delegation from Italy comprised Italian Consul-General Anna Ruffino, ANICA head Roberto Stabile and Assunta Ruperto. They responded to the queries of Pakistani filmmakers and representatives of advertising agencies.
Stabile stated that Pakistan’s cinema industry was growing rapidly and that Italy was looking forward for opportunities to co-produce films. According to him, Italy has the best tax rebate system in Europe and gives 35% tax rebate on all the expenses incurred in Italy by a foreign producer. However, he added that Pakistan needs to involve another country for co-productions with Italy.
Ruffino added that the consulate would be happy to facilitate and introduce serious and professional Pakistani film companies to Italian companies with the support of ANICA. She added that they wanted to bridge the gap between production houses and their Italian counterpart.
Ruperto said that Italy was the most technologically-advanced country in filmmaking and shared that a large number of Oscars, relating to the technical side of filmmaking, had gone to Italian professionals. She added that Italy also offers incredible locations