Days of struggle ahead for existing carmakers

Published: June 19, 2018
The vehicle delivery period ranges from three to six months at present. This long wait has led dealers to demand premium for early handover of vehicles. PHOTO: REUTERS

The vehicle delivery period ranges from three to six months at present. This long wait has led dealers to demand premium for early handover of vehicles. PHOTO: REUTERS

KARACHI: Japanese carmakers Suzuki, Toyota and Honda have not faced any significant competition over the past decade ever since Dewan Farooque Motors halted production of Kia and Hyundai cars.

The three companies do not compete among themselves as each of them excels in particular vehicle segments.

The only competition comes from import of used cars that are shipped from Japan under transfer of residence, personal baggage and gift schemes, which are later resold to customers.

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The objective of allowing import of second-hand cars was mainly to provide a wider choice for consumers.

However, since the car, from a legal perspective, is supposedly gifted to an acquaintance or brought to the country after returning from abroad for personal use, no sales tax is paid. As a result, the money trail is absent.

Moreover, the import of used cars has become a challenge in the face of Pakistan’s bulging import bill while exports remain stagnant, propelling trade deficit to new heights. Since no manufacturing takes place in the country, the imported used car market contributes little in terms of job creation and economic activities.

The government has been facing a dilemma – when it restricts import of used cars, it curtails consumer choice and when it allows, the country’s import bill swells. In essence, it is a trade-off between consumer choice and economic parameters.

Moreover, if the government curbs the import of used cars, the domestic companies will take more time for the delivery of booked vehicles as demand pressure mounts.

At present, the vehicle delivery period ranges from three to six months, meaning if a customer books a car now, he would have to wait for up to six months. This long wait has led dealers to demand premium for early handover of vehicles.

Reports suggest that many authorised dealers of companies are also involved in this practice.

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In a bid to break virtual monopoly of existing car assemblers, meet growing demand and provide customers with a wider choice, the government found a remedy and introduced the Auto Industry Development Policy (ADP) 2016-21.

Since unveiling the incentive-filled policy in March 2016, the government has granted Greenfield investment status to eight new companies while two companies have got Brownfield status. Under these categories, auto players receive certain tax incentives.

In the meantime, the government has shut down the Engineering Development Board (EDB), which was supposed to facilitate manufacturing processes in the country and automotive industry had been its most important client.

Supporters of the EDB argue that the board provided support for local manufacturers as well as spare parts and accessories’ dealers. With its help, the manufacturers imported raw material and spare parts, which were not produced in the country, duty-free or at reduced duty.

Had there been no EDB, it would have been a tedious process to convince government departments for this incentive, they say.

The Pakistan Association of Automotive Parts and Accessories Manufacturers (Paapam), which has close bonds with existing domestic car manufacturers, has particularly slammed the government’s decision to shut down the EDB.

On the other hand, the EDB opponents have accused it of creating hurdles in the way of new entrants into the auto market. Complaints from the new entrants against the board have been cited as a main reason behind its closure.

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According to JS Research, the new entrants are all set to add more than 60% to the present capacity of Pakistan’s auto industry.

Research analyst Ahmed Lakhani said the existing auto assemblers would lose pricing power in the days to come with the entry of new carmakers.

“They will have to diversify and come up with some good cars because what we have been hearing from the market is that new companies are coming up with competitive prices and better variants,” Lakhani said. He was of the view that there would be days of struggle ahead for the existing manufacturers.

“They won’t be able to jack up prices quite often as they have been doing until now, after new entrants start operations,” he added. These companies have increased prices thrice in first half of the current year.

The low motorisation rate of 17 per thousand people in Pakistan shows there is great potential in the market. India, a country of 1.32 billion people, has a better motorisation rate of 22 cars per thousand inhabitants. There are countries where the ratio exceeds 1,000.

However, consumers may heave a sigh of relief as competition in the industry will give them better choice and value for money, something which they had been deprived of for several years.

Published in The Express Tribune, June 19th, 2018.

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Reader Comments (6)

  • Fayez
    Jun 19, 2018 - 11:20AM

    What struggle..they earned more than 40% ROE in previous years… normal economics command that new player will join given such profits. even earning more than 30% ROE is no struggle but a tremendous feat. Recommend

  • Shakil
    Jun 19, 2018 - 3:59PM

    really if these so called assemblers cant compete with few years older cars imports then they should really up their game.
    better they should start exporting cars if they really good, so the import bills can be down, it will create jobs and they will also get rebate on exports from government. But they will not do it, they will cry for more tax breaks but they will shy away from competition.

    Car industry should focus on exports to other countries, start from next door Afghanistan. They already heavy importers of Pakistani bikes and tractors, why not export them cars. Recommend

  • Ravi
    Jun 19, 2018 - 4:38PM

    We’ve been hearing about new entrants for years but none of them has started operations yet and there is no indication that they will start anytime soon. This is because of delays created by corrupt government bureaucrats. The existing assemblers know how to manufacture such red tape by paying the right people off. Recommend

  • reality
    Jun 19, 2018 - 5:12PM

    Pakistan can import cars in bad condition from other countries, set up an industry to refurbish these cars and make them road worthy, to earn foreign exchange, Pakistan has huge manpower which can be trained for the automobile industry for export or the local market, this will provide employment and skill to the unemployed and earn foreign exchange. Pakistan has to use its imagination and come up with solutions which are unique for our market. Recommend

  • Shakil
    Jun 19, 2018 - 8:26PM

    It about time, Pakistan creates its own brand. local giants Ghandara, Indus, PSL should all be capable enough to have own brand with foreign collaboration and Pakistan can stop paying assemblers the franchise charges. Assemblers should be encouraged to export the cars they assemble in Pakistan, this will create jobs and help import bills. Recommend

  • Lal zad
    Jun 19, 2018 - 10:09PM

    great news.welcome to new car companiesRecommend

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