PHOTO: EXPRESS
KARACHI: EFU Life Assurance Limited, the leading private life insurance provider in the country, has been conferred with ‘Brand of the Year Award 2017’ for the best life insurance company by The Federation of Pakistan Chambers of Commerce and Industry (FPCCI). The ‘Brand of the Year Award’ is a distinctive and premier recognition for a brand recognised as a champion in its industry category based on current year market standing and consumer preference. It honours only that single brand in each category every year, which dominantly led through all the levels of selection criteria.
The year 2017 was the start of the 25th year of EFU Life business operations as a leading life insurer in Pakistan. EFU Life is the pioneer of the unit linking concept in Pakistan. The company is committed to providing comprehensive, accessible and affordable insurance plans to meet the diverse needs of individuals through all stages of their life. The company has an insurer financial strength rating of AA+ (Outlook: Stable) by JCR VIS.
Published in The Express Tribune, May 24th, 2018.
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