Amazon plays catch-up in Brazil as local rivals thrive
The action bolsters the ranks of Amazon’s original content division and marks the latest touch of Jennifer Salke, who became head of Amazon’s TV and film studio earlier this year after the role was vacant for months. Sanders will join Amazon’s Albert Cheng as co-head of television, each reporting to Salke.
“Having worked side-by-side with him for seven years at NBC Entertainment, I can speak first-hand to his talents as a leader and creative force,” Salke said of Sanders in a press statement.
Amazon is investing heavily in videos available through Prime to draw more people to the subscription club, which also features fast shipping, an incentive for members to shop more with the online retailer.
Amazon to foray deeper into fresh produce in India
Sanders most recently had a producing deal with Universal Television, part of Comcast Corp’s NBCUniversal, since late last year.
COMMENTS
Comments are moderated and generally will be posted if they are on-topic and not abusive.
For more information, please see our Comments FAQ