OPPO unleashes F7, the new selfie expert, in Pakistan

OPPO, the Selfie Expert and Leader, launched the F7 on April 20, 2018. The F7 utilises improved AI technology for selfie photography in addition to many more AI-powered operational features. Together with the Super Full Screen and upgraded multi-tasking software, the F7 offers consumers a better experience.

Priced at Rs39,899, OPPO F7 64GB with 4GB RAM will be available in Solar Red, Moonlight Silver and Diamond Black. OPPO will launch its F7 128GB and 6GB variant which will be priced at Rs49,899 in Solar Red and Diamond Black colours.

Pakistan’s renowned celebrities graced the launch event in Lahore where fans took memorable selfies and met with their favourite personalities including Imran Abbas, Muneeb Butt, Aiman Khan, Iqra Aziz, Hina Altaf, Ramsha Khan, Alyzeh Gabol and Pakistan’s cricket team captain Sarfraz Ahmed.



Moreover, Haseeb Siddiqui, a seasoned Pakistani photographer, showcased the spectacular photographs shot by using his OPPO F7 at the grand opening ceremony.



25MP X real-time sensor HDR

The F7 features a high-resolution 25MP front camera with real-time High Dynamic Range (HDR) sensor. Images taken with the F7 will have a lot more information; a higher range of details, luminance and colour levels when shot in bright sunlight or the shade.


 Your Beauty Expert

OPPO first introduced the F5 with AI Beauty Recognition technology, that made selfies real, natural and personalised. The latest F7 will have second-generation AI Beauty 2.0 technology that pushes the envelope on selfie photography even further. New advances include more accurate facial recognition capability, better beautification effects for gender and age.

The AI Beauty 2.0 technology scans 296 facial recognition points, a 20% improvement from the first-generation technology, allowing for a more precise and accurate facial recognition capability. Now, a person’s age, gender, skin colour and skin type differences are detected – including for up to four individual subjects – in much greater detail.



We also know everyone has his or her beauty and thanks to AI learning, now your selfies can be exactly just as you like. AI learning identifies your beautification preferences, based on the most common edits made to photo album images, and automatically creates similar adjustments to new photos. So next time you take a selfie and want that perfect skin tone, exotic eye shape or other fun facial feature, F7 knows precisely what to do.



Super Full Screen 2.0 with 19:9 aspect ratio

The F7 comes with an improved 2280 x 1080 resolution. Its 6.23-inch FHD+ Super Full Screen gives a much more colourful, vivid and immersive visual experience. The larger screen fits perfectly in the palm of your hand. The F7 is also one of the first smartphones with a customised 19:9 aspect ratio, giving the user a larger area of effect for popular role-playing and strategy games.


The App-in-App allows the user to pick up an incoming call while gaming or watching a movie. The Full Screen Multitasking on the F7, that lets the user use gestures to navigate between apps is the first in the industry.



Fresh industrial design

The finish of the F7 sets new standards in precision and materials engineering, with its unique glass body that shimmers like gemstones. A multi-layered metallic and glass back cover replicates a diamond-like glow and light refractions, with triangular-cut patterns that shimmer bright and dark shades when seen from different angles.

The latest ColourOS 5.0 and powerful hardware

The F7 runs on the latest 64-bit 4GB Octa-core processor, with a much refined operating system. Based on Android 8.1, ColorOS 5.0 has AI built into the software for better systems management.



The Colour OS 5.0 AI power manager allocates processing power accordingly to the right app, making sure the phone runs at its best. As such, F7 runs 80% faster than its F5 predecessor when running multiple apps together. Additionally, it also allocates power usage appropriately, extending the average daily usage of battery life.