Corporate Corner: Cannes Lions program comes to Pakistan

KARACHI: The global career-acceleration program for women, ‘See It - Be It’ was held by Pakistan Advertising Association and Pakistan Advertisers Society, in collaboration with Synergy Dentsu. The program ‘See It Be It’ was launched by Cannes Lions. Being the world’s largest advertising festival began this program five years ago, to address the issue of the under-representation of women at Creative Leadership levels in the advertising industry. The last event held, brought together more than 16,000 attendees from more than 90 countries. The speakers at the event covered multiple different fields of profession, along with experience of working in places like London, USA, Singapore, Germany, Dubai and Pakistan.  

Published in The Express Tribune, March 21^st, 2018.

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