The spitting cobra bit 33-year-old Abu Zarin Hussin on Monday in the central state of Pahang, where he subsequently succumbed its venom in hospital on Friday.
Farmer bites off snake's head for 'revenge' in India
The firefighter had gained celebrity status in Malaysia for his ability to closely handle deadly snakes.
He was pictured in photos and videos widely circulated online kissing king cobra snakes on the mouth, and appeared on TV show Asia's Got Talent last year rubbing his nose against a serpent's head.
Khiruddin Drahman, director of Kuala Lumpur Fire and Rescue Department, told AFP that Abu Zarin had responded to a public call while off-duty with his wife.
"The snake he caught was a wild spitting cobra. A single bite can even kill an elephant," he said.
"We lost a talented officer. It is a tragic event."
Firefighters are regularly sent to deal with venomous snakes in populated areas of Malaysia. Abu Zarin was renowned for teaching other junior officers how to catch the deadly reptiles.
He learnt his snake-handling skills from his father, whom he called a "snake charmer", and started training the creatures in 2007, the Star Online said.
Some three years ago he was in coma for two days due to a cobra bite.
Venomous snake sneaks into lunchbox in Down Under
Two years ago, the firefighter emerged as an internet star after it was falsely reported that he had married a snake because he believed the serpent was his dead girlfriend reincarnated.
His body was buried in his hometown in the eastern Kelantan state.
COMMENTS
Comments are moderated and generally will be posted if they are on-topic and not abusive.
For more information, please see our Comments FAQ