Frieha Altaf launches #MeinBhi music video, leaving everyone in tears

Shehzad Roy's 'Kiya Darta Hai' has been selected as the anthem of the human rights campaign


Our Correspondent March 14, 2018
PHOTO: PUBLICITY

KARACHI: Last night saw the launch of the official music video for the #MeinBhi campaign, initiated by PR mogul Frieha Altaf. There were celebrities, there was music and there were tears but it was definitely a night that created an impact.

https://www.instagram.com/p/BgRFQzEh0dX/?hl=en&taken-by=tribunelifestyle

#MeinBhi aims to cover several human rights violations and encourages everyone to show support by saying Mein bhi aap ke saath hoon (I also stand with you).

PHOTO: FILE PHOTO: FILE

The campaign was launched at last month at the Lux Style Awards 2018 (LSA) in Lahore. The opening act saw Ahsan Khan take the stage with model Amna Ilyas for a #MeinBhi performance and the grand finale featured 36 performers with a 40-piece orchestra that performed Shehzad Roy’s Kya Darta Hai. Recomposed by Shani Arshad, the song has been selected as the anthem for the #MeinBhi movement.

What went down at Lux Style Awards 2018

Frieha maintains that Kya Darta Hai will be the campaign’s anthem and be used by several NGOs to promote the human rights angle. With the #MeinBhi movement tackling a variety issues such as child abuse, sexual harassment, underage marriage, gender discrimination and so on, the LSAs closing performance had somewhat of a similar effect in speaking out against social injustices as #MeToo has had in Hollywood.

PHOTO: FILE PHOTO: FILE

The #MeinBhi anthem was launched amidst an audience of celebrities, activists and citizens of Karachi. According to Frieha, in order to take the song further, a video to associate it with was very important.

Also in attendance was the British Deputy High Commissioner Ms Elin Burns,who appreciated the movement and showed her support.

https://www.instagram.com/p/BgRGYHahLvV/?hl=en&taken-by=tribunelifestyle

#MeinBhi was also honoured at the Mad Block Decent Party concert in Islamabad in February, where PKR1 million was raised for Sahil, an NGO working against child abuse.

Frieha was recently appointed as a Goodwill Ambassador for Sahil. This was followed by a Fundraiser and dinner in California, in partnership with Calpak Education Services which supports women’s education.

Ahsan, along with designers such as Ali Xeeshan, Sania Maskatiya, Huma Adnan, took part in the initiative.

Watch the video here.




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