Reaching potential: UNWTO gives recommendations to Pakistan

UNWTO suggests PTDC be transformed into the national tourism authority

RAWALPINDI: A comprehensive report prepared by the United Nations World Tourism Organization (UNWTO) has recommended Pakistan Tourism Development Corporation's (PTDC) transformation into the National Tourism Authority at the federal level to promote tourism in the country.

According to details, a UNWTO workshop was held here in January this year under supervision of experts Harry Huang and George Drakeop. The two UNWTO representatives also prepared a comprehensive report on Pakistan's tourism sector.

The report says that tourism opportunities in Pakistan are not less than other countries, but lack of proper advertising and lack of interest from the authorities concerned is affecting the sector and causing a negative impression across the world.

Published in The Express Tribune, March 10^th, 2018.

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