Giorgio Armani slams Gucci for 'creepy' runway show

Models carried replicas of their own severed head, were adorned with a third eye or baby dragon

ITALY: Luxury fashion brand Gucci kicked off Milan Fashion Week in a typical eccentric style with models carried replicas of their own heads on a runway transformed into a creepy operating room.

PHOTO: THE SUN

Male and female models walked onto a runway amid operating tables under bright neon lights in the Gucci Hub, the brand’s Milan headquarters, over the steady beeping of a heart monitoring machine.

Not only did some carry replicas of their own severed head, but others were adorned with a third eye, or even a baby dragon. However, designer Giorgio Armani wasn't a fan.

PHOTO: TEEN VOGUE

Armani slammed Gucci for going 'overboard' with their latest runway collection. The veteran designer, 83, hit out at the fashion house for their controversial Autumn/Winter 2018 presentation last week.

"He insisted that it's important not to go "overboard" with staging, but to let the clothes do the talking," Armani stated.

PHOTO: BBC

Though he didn't mention the brand, or creative director Alessandro Michele, by name, he said, "I don't want to be a part of this. Fashion can't be a means to have the media talk about you.

"We have to move and excite but without going overboard - it's too easy. I have never wanted to trick consumers and what I show on the runway is what customers can find in stores," added the designer.

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