Competition: Challo Dilli scores over I AM

NEW DELHI: It was a dull weekend at the box office as four new releases saw weak openings, but publicity seems to be successful for Challo Dilli, which was released alongside Shor In The City, I AM and Naughty@40.

“Word of mouth publicity is working for Challo Dilli,” said Girish of Mumbai Cinemax.

Published in The Express Tribune, May 7^th, 2011.