L'atelier gets new designs almost every day: Sadaf Raza

Brand manager of fashion house says her team discourages designers from sending in old designs.

Sadaf Raza, the brand manager of a French-inspired fashion house L'atelier, speaking on The Morning Show with Huma Amir Shah on Express 24/7 said that the multi-label boutique gets new collection from designers almost every day.

L’atelier, a multi-label boutique, is being run by four entrepreneurs from a family in Islamabad and displays collections of clothes, jewellery, shoes and bags by various eminent fashion designers from all over Pakistan.

“We ask the designers to give us new material every now and then, rather than giving us a stock at once,” said Raza. “We also make sure that the designs we get are the ones that are doing well in other cities as well.”

Commenting on the jewellery that comes to the boutique from India, Raza added that the team try to make negotiations with the Indian designers so that their jewellery can be sold at an affordable price in Pakistan.

Raza also announced the opening of a new salon next to the boutique in June in Islamabad.