Samsung unveils driverless car parts, infotainment platform

The automotive industry is one of the fastest-growing segments of the technology market


Reuters January 09, 2018
The logo of Samsung Electronics is seen at its office building in Seoul, South Korea, July 4, 2017. PHOTO: REUTERS

Samsung unveiled its first set of components for autonomous driving and infotainment solutions developed with Harman International, which it bought about a year ago in a major push into the auto electronics market.

The automotive industry is one of the fastest-growing segments of the technology market, with carmakers looking to add more autonomous features as the race to put driverless cars on the road heats up.

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At an annual trade show in Las Vegas this week, Samsung unveiled an automotive camera system featuring collision warning, lane-departure warning, and adaptive cruise control, developed in collaboration with Harman.

Samsung bought Harman in an $8 billion deal that closed in March 2017, the biggest overseas acquisition ever by a South Korean company.

Samsung plans to begin shipping the camera system, which is built on machine learning and augmented reality, this year. It did not give details on the exact timing.

Samsung also showcased a “digital cockpit” that allows drivers to personalize cars even if they do not own them as it pulls users’ profile from their mobile devices and cloud.

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Harman and Samsung outlined their plan to deliver 5G technology for cars, adding Harman had secured a "leading European automaker" as a client.

Samsung in September had announced that it set up a strategic business unit for autonomous and advanced driver assistance services, together with a $300 million fund to invest in automotive start-ups and technology.

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