Pak Suzuki launches Cultus with automatic transmission

Published: December 5, 2017
PHOTO: Pak Suzuki

PHOTO: Pak Suzuki

KARACHI: Sensing a growing market in the country, Pak Suzuki Motor Company Limited has launched the automatic transmission variant of Suzuki Cultus, around seven months after unveiling the manual version of the vehicle.

The automatic gear transmission (AGS) version is priced at Rs1.528 million.

The price tag on the low-end manual transmission variant, called the Cultus VXR, is Rs1.25 million. The Cultus VXL, which has a few add-ons but also consists of a manual transmission, is priced at Rs1.391 million.

The launch of an automatic model after a gap of seven months shows that the company is now confident of increasing market share for the new Cultus.

The vehicle, originally named Celerio but rebranded for the Pakistani market, has managed a reasonable response in its first few months, conveyed company officials to The Express Tribune earlier in September 2017.

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The launch comes at a time when Pakistan’s auto sector is seeing the entry of new assemblers/manufacturers on the back of an open auto policy.

The confidence in the sector also stems from hefty import duties placed on used cars, which has given local players an added advantage.

Additionally, to tackle a growing trade deficit, Pakistan also imposed fresh regulatory duty on luxury items including vehicles. Analysts believe this could help local car assemblers because at least some buyers of imported used cars are likely to switch to local cars.

Out of the three local car assemblers, Pak Suzuki – the only company that produces below 1,300cc vehicles in Pakistan – is best placed to snatch that market.

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Up to 80% used cars Pakistan imports fall in the category of small cars that have an engine capacity of 1,000cc or less.

Due to better macroeconomic numbers and higher car financing, local car sales have been growing steadily for the last few years.

Moreover, new car companies are setting up their plants in Pakistan after the new five-year auto policy 2016-21.

Other announcements

The company also launched other products in an event in Islamabad — the Mega Carry, a 1,500cc commercial vehicle, and motorcycles, GR150 and GSXR600.

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Reader Comments (5)

  • Jamil Doe
    Dec 6, 2017 - 10:33AM

    “The automatic gear transmission (AGS) version is priced at Rs1.528 million.”

    Only? This car should be priced at at least Rs 3.0 million to compete with the 1.5 Turbo Civic… Suzuki are selling this too cheap. Its got all of 1000cc… and an auto transmission… surely $15,000 is too little for a car of such high caliber and quality.. Recommend

  • concerned
    Dec 6, 2017 - 12:58PM

    15 lacs is ridiculously high a price for a cultus. In India this car cost 4 lacs and the automatic version is 5 lacs. with a differnce of one lac only. here the differnce between manual and automatic is 3 lacs. i hope people dont but this car for this high price.Recommend

  • Haris
    Dec 7, 2017 - 2:07PM

    4.5 lac is the cost of making this car – with overheads not more than 5Recommend

  • Ahsan
    Dec 7, 2017 - 3:31PM

    Price is too high. They need to reduce prices of Cultus variants. Recommend

  • reality
    Dec 7, 2017 - 6:19PM

    Because of lack of competition, Suzuki charges what it wants. Pakistan has to think long term, that means making cars from the drawing board to final completion, next door India makes cars from concept onward to completion, does a lot of research, and so does China, there is no reason why Pakistan cannot. We have to know what that we cannot depend on others always, designing and making cars will create jobs, bring new technology, and improve the economy. There are tremendous advantages. Recommend

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