PHOTO: THE CRAFTER'S EXPO
All the items showcased were created over the span of three months as part of the show. The participants attended a one-day workshop with mentors such as Murtaza Khokhar, Usama Rafi, Salma Jafri, Sayeda Habib, and Yousuf Bashir Qureshi to gain insight on branding, marketing, projection and overcoming disappointment.
The Crafter's Guild has facilitated these shows since 2012, catering to 600 crafters and brands to date. The mantra is to share the stories of the hands behind the handmade. The success of the shows is due to the dedication and high spirited energies of everyone involved.
Food for your Face, a venture by Firefly was a popular stall, as were newcomers Pooja’s, Fariha Made It and The Bling Affair. Other brands like Oochi, Junkies, life.twinkles and The Crafting Bees also drew the attention of people attending the event. A number of dessert stalls were also set up and hungry shoppers thronged the eateries after browsing through the many colourful stalls at the event.
Craft week: Students come to grips with trucking colours
Sulafah, a popular footwear brand, Segil Jewellery and other accessories stalls attracted people keen on buying items for the upcoming wedding season. Popular favorites like Busy Lil Hands, Heartfelt Crafts, Miss Craftee, Firefly and Tuttie Cuttie Boutique were popular among the younger audience
The event was attended by a host of people from all over the city. The involvement of the community and other local entrepreneurs was a contributing factor to the event’s success. Around 11% of the participants exhibiting their work were debuting their crafts for the first time, 36% were under the age of 30 and 7% from out of town.
A good number of the participants are also organisations working with the underprivileged or those with special needs.
1714129906-0/Clint-Eastwood-(1)1714129906-0-270x192.webp)
COMMENTS
Comments are moderated and generally will be posted if they are on-topic and not abusive.
For more information, please see our Comments FAQ