Malik said that organisations were in need for quick, usable intelligence in order to drive their business needs such as market research and customer perception.
Currently, a data analyst analyses data such as consumer reviews, product reviews and marketing data to generate reports manually, he added.
Online admissions begin at PUCIT
Our invention was an interactive reporting system based on the processing of natural language such as English, to automatically develop all reports that a data analyst usually generates manually, he said.
For his PhD research at PUCIT, Malik worked on the Urdu Named Entity task which was the key to developing a search engine for Urdu language.
Previously, another PUCIT faculty Dr Muhammad Shahid Farid had been awarded a US and a European patent for his work in image processing.
Published in The Express Tribune, November 10th, 2017.
COMMENTS
Comments are moderated and generally will be posted if they are on-topic and not abusive.
For more information, please see our Comments FAQ