The event was founded by two Muslim women - human rights barrister Sultana Tafadar and London-based doctor Fahreen Mir, who claim that those who choose to cover most or all of their bodies are "not adequately catered for" by designers.
Therefore, they want to change perceptions and ensure "the permanent presence of modest fashion in the mainstream fashion industry."
Modest fashion brand looks towards Pakistan
Dozens of models took part in the inaugural event and were dressed in headscarves and Islamic robes on the catwalk, to showcase the leading designers of the 'modest fashion' world.
Tafadar and Mir stress that modest dressers are not just women from "particular religious and cultural identities" and should be "celebrated, empowered and supported to make their own choices - sartorial or otherwise."
The event also describes its objective as: 'To break archetypes and preconceived notions of the modest dresser and instead to recognise and celebrate their achievements, and to empower and inspire others to combine substance with style.'
Hijab-clad models walk ramp at Tokyo Modest Fashion Show
'The concept of this platform was borne out of a desire to promote the life and lifestyle of the modest dresser.'
Over the coming months, similar events are due to take place across the United Arab Emirates in Dubai and Doha, Qatar.
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