Producers Alliance Company (PAC) is all set to release a new film after Muharram, despite the fact they previously announced their withdrawal from the Pakistani film industry.
Lahore based producers Fayaz Dada, Imran Mani, Chaudhry Ejaz Kamran and Mian Amjad Farzand established PAC two years ago for the revival of cinema within Lahore. They proclaimed to produce one blockbuster every year.
Paving the way: Uncovering the challenges facing Pakistani film industry
PAC has since produced Blind Love with Karachi based director Faisal Bukhari, in late 2016. However, even though various actors were cast in the film and a large amount of money was spent on promotions, it didn't do too well on the big screen and proved to be a flop.
Kamran, who is a senior member of PAC and also the Chairman of the Pakistan Film Distributors Association, shared that the company had faced a financial loss due to which they decided not to invest in the industry any longer.
Nevertheless, PAC is currently busy preparing for their next venture, “Even though Karachi seems to have taken over in film-making, it is our belief that Lollywood is nothing without the revival of film production in Lahore. We ruled the industry when Lahore was the hub for Pakistani cinema and following that vision, we established PAC,” Kamran told The Express Tribune.
Can Pakistan's nascent film industry afford 'harsh' film critics?
He went on to say, “Us Lahore-based producers have been struggling for two decades for the welfare of our film industry. Even though many others have left due to the crisis situation, we are still here."
He added, "Yes, we have lost millions and suffered a great loss after our first film Blind Love, but for the love of Lahore and Pakistani cinema, we are ready to produce again. We will soon be announcing the full details of our new project.”
Sharing exclusive information of the new film, Kamran said, “The film will be shot in Pakistan. We guarantee that it will be a feature film as that is PAC’s identity." He continued, "You come across many producers who create telefilms in the name of feature films, but we are different. A new story and a good cast is our priority.”
Film Policy Consultation Conference: Film industry needs revival, says Murriyum
“We are trying to encourage old producers to come forward and get back into the film business. We think now there is hope after the recent success of Punjab Nahi Jaungi and Na Maloom Afraad,” Kamran concluded.
Have something to add to the story? Share it in the comments below.
Comments are moderated and generally will be posted if they are on-topic and not abusive.
For more information, please see our Comments FAQ