Rihanna launches brand new beauty line for 'all skin tones and races'

Inclusiveness is important to the brand, she says

Years of development and months of teasing created many eager beavers and had fans super excited for the Work singer's make-up line launch.

Rihanna, born Robyn Rihanna Fenty, has been busy developing the much-anticipated Fenty Beauty for two years now. But the wait is over as the collection was finally launched on Friday last week.

PHOTO: FENTY BEAUTY

The beauty line already seems to have received a great response as no one can stop raving about it. From beauty influencers to the general public, the majority have given a positive reaction.

With 40 shades of foundation, (yes, 40!) Fenty Beauty is strongly focused on skin and complexion. “Fenty Beauty is for everyone — all skin tones and races,” said the 29-year-old in an interview with The Times. “It’s also for any occasion and any age,” she added.

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“The collection covers the first steps of your make-up look,” the Barbados-born singer expressed. “Foundation, concealer, contour, highlight, brushes, one lip gloss and a mattifying powder.” Sorry eyeshadow and lipstick fanatics, you’re going to have to sit this one out!

Rihanna decided to launch a collection without any eyeliner, mascara, eye shadows or lipsticks. But, as mentioned, there is one bronze lip gloss which has gold specks of glitter and a subtle, fruity vanilla scent.  “You can’t have a complete face without a lip,” she said. “It’s the perfect shade that flatters every skin tone.”

PHOTO: FENTY BEAUTY

The global superstar has been a big fan of foundation since she wore it at a pageant, aged 15. “My mum did my make-up, and once I saw foundation on my skin, I could never look at my skin without it again.”

Nonetheless, Rihanna is well aware of the gap in the market regarding foundation shades for different complexions, "There’s a void for women with all types of extreme complexions. The middle ground is covered really, really well but if you’re too pale or too dark, there aren’t a lot of options."

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The Umbrella singer worked with women across the globe to create the perfect tones and meet everyone’s need. The end result? An impressively massive foundation range. "The biggest challenge was making sure that each product covered all skin tones, and it was a challenge I was up for,” she told Harper's Bazaar. “I didn’t care how long it took; I was going to make sure that we covered most skin tones. Diversity and inclusivity are important to the brand. I hope that fans, make-up lovers and make-up artists feel that,” Rihanna expressed.

The one thing that we got the most excited about within the collection, was the genius magnetic design for the conceal, contour and highlight sticks. “They all magnetise together, so they’re right there in your purse,” she said.

PHOTO: FENTY BEAUTY

We have all been sufferers of the white under-eye situation and it seems like Rihanna has too… on many occasions. “I’ve been the victim of some really horrible red-carpet pictures, when you think you’re using a translucent powder, but it gives a white finish under your eyes.” Rihanna’s beauty collection holds invisible powders and she speaks on their wearability. “They can be applied as many times as you want throughout the day without caking.”

PHOTO: W MAGAZINE

And of course, Fenty Beauty would have been incomplete without a few highlighters. The superstar came out with six different shades, all in a shimmery finish. However, it’s the yellow gold ‘Trophy Wife’ that seems to be everyone’s favourite. “These are made up of minute shimmer crystals. No matter how much you apply, you will always look super-shimmery,” said Rihanna. “Use it on your eyes, cheeks or collarbones, or the bridge of your nose. I use it all over my body.”

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The products are housed in sleek white and blush packaging that many would not have expected from Riri as they know her as a 'bad gal' at heart.

The make-up line’s campaign was kept simple, portraying models of various skin tones wearing her diverse products. It also includes a hijabi muslim model which is very rarely witnessed within the global beauty industry. Check it out:


The collection is surprisingly pretty affordable and is available on Harvey Nichols and Sephora worldwide.

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