Based on its sales record, VIVO is counted as China’s third and world’s fifth most popular smartphone brand. By producing premium quality smartphones at cheap price the company seeks to become country’s favorite brand. For expansion of the brand, the company invited renowned bloggers and media persons to the event and briefed them about the product, its operations in the country, future plans, strategies and policies.
After the successful launch of Y55, V5S and Y53 in Pakistan, VIVO plans to introduce new and exquisite products in the country. However, no deadline from the company in this regard has been given.
Published in The Express Tribune, September 12th, 2017.
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