WhatsApp starts testing verified business accounts

The new pilot program tags some accounts with a green check once their contact information is verified


Tech Desk August 31, 2017
People are seen as silhouettes as they check mobile devices whilst standing against an illuminated wall bearing WhatsApp Inc's logo in this arranged photograph in London, U.K., on Tuesday, Jan. 5, 2016. WhatsApp Inc. offers a cross-platform mobile messaging application that allows users to exchange messages. PHOTO: REUTERS

WhatsApp is planning to change the way it works with businesses by starting a program to verify business accounts.

The feature has been speculated for quite some time with WhatsApp finally taking the step and changing the way users will engage with enterprises.

The new pilot program rolled out by the Facebook-owned messaging service tags some accounts with a green check symbol once their contact information is verified.

"If you see a green badge next to a contact's name, it means WhatsApp has confirmed that the phone number of this contact belongs to a business account", the messaging app said in a statement.

WhatsApp rolls out major update for iPhone users

So, if you have a number saved in your address book which is a verified business, it will appear with the name you saved it. However, if you don't have the business's name saved, information the business wants to showcase would appear to you.

Meanwhile, Mashable has gone as far as suggesting that WhatsApp, which has crossed over a billion users, plans to introduce a new app for businesses, separate from the popular messaging app.

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