After Hours: Mina Hasan

Mina Hasan talks to us about future plans, design philosophy and aims to bring about a change in the local fashion

After many years in the industry, Mina Hasan has made her mark in the fashion industry. Her design aesthetic is glamorous and regal and with classic silhouettes and embellished embroideries, her work is turned into unique pieces of art. Her brand’s philosophy is to make women more refined and aware of their personal style. She talks to TEdit about her future plans, her design philosophy and how she aims to bring about a change in the local fashion industry

How and when did you decide you wanted to be part of the fashion industry?

Being Noor Jehan’s daughter, I think I have been part of the industry since I was born. The decision to make it a profession came much later in life.

What is your forte as a designer?

Making wearable clothes for a confident, strong woman.

Where do you draw inspiration from?

Beautiful people and places inspire me the most.

What is more important to you, trends or individuality?

Trends are important as they represent the present time, but it is individual style that makes fashion fun!

How would you describe your design philosophy?

Refined and elegant.



One international celebrity you’d like to dress?

Deepika Padukone. I think she is strong and confident and tremendously beautiful.

How do you want to bring about a change in the local industry through your brand?

Fashion should be wearable and inspire confidence. It is not for a certain age or weight. I think as an industry we should remember that.

If not a designer, what career path would you have chosen?

Interior designer.

Your favourite thing to do when you’re not working?

I love entertaining.

Future plans for your brand?

We plan on going big with lawn. We really enjoyed doing two collections in the past and we think it is an area where we can really expand.

Tell us about your upcoming collection. How is this collection any different from the previous one?

Mina Hasan Collection III is very versatile. It has a wider range of silhouettes and bold experimentation.

Mina Hasan is launching its casual prêt collection for the very first time. Why did you feel the need to launch it?

I think every design house has to evolve with time. Doing casual prêt is what our lifestyles demand right now as women get more busy and need more casual ready-to-wear clothing.

What edge does Mina Hasan have over her competitors?

We don’t compromise on materials or quality. In today’s market, brands often have to compromise to be more competitively priced.