Marketing Messages: Muneer Hussain

Between the devil and the deep blue sea “the rear mirror” looks great.

Can you choose anything over an obsession? How certain can you be when you make a decision and don’t know whether you’re going to own it till your last breath or if it’s going to make heads turn

in amazement. I admit to having all these thoughts haunting me till the time I decided to go all “international”.

A year ago today I witnessed the rough prints of The Express Tribune. What were my first thoughts? What looked utterly ‘different’? To tell you honestly every leaf of the newspaper I turned had character and an identity that I thought was a head turner. But were the readers

ready for one more English daily? Today all that is in the past. I am glad I decided to go with the brilliant idea of bringing in a daily that lives up to the expectations of its readers, its makers and all those who earn their bread and butter from it.

See for yourself what edge you get when you are holding a fresh copy of The Express Tribune. Forget the word “clutter” or having aches while trying to find your favourite section. Read on, its all for you! Congratulations for believing in yourself Tribune!

Published in The Express Tribune, April 12^th,  2011.