Louis Vuitton launches e-commerce website in China
The IPO is expected as early as by the end of the year and could raise more than 100 billion yen ($901 million), the report said. Mercari, founded in 2013, is likely to list either on the bourse's first section or the Mothers market for startups, it added.
E-commerce: Chinese tech giant Alibaba set to enter Pakistani market
Mercari has built a niche in Japan among women in their 20s and 30s who are using it to buy and sell cosmetics, bags used clothes.
Mercari is gaining popularity in the United States as an alternative to Amazon or eBay. If it keeps expanding in the US, it would be a rare success story for an Asian startup there.
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