10 things I hate about designer lawns

Published: April 10, 2011
"Designer collaborations lend legitimacy to lawn since they are transporting the fabric into the realm of high fashion" - Gul Ahmed’s Director, Ziad Bashir

"Designer collaborations lend legitimacy to lawn since they are transporting the fabric into the realm of high fashion" - Gul Ahmed’s Director, Ziad Bashir

1.   Paying over Rs4,000 for an outfit that you could probably not even pull off at a fancy dinner. This especially stings after you invest an additional Rs1,000 on getting the stitching done from the nikumma tailor who will probably have the outfit ready by summer 2012.

2.   No matter how exclusive and special the print may be, come June 1st, your maid is going to walk into your home wearing an exact copy of the same.

3.   The group of women present at every freaking exhibition. I call them the lawn mowers. They mow out each and every lawn suit before you even read the billboard! How many outfits do these ladies need?

4.   How every struggling, not-struggling, successful, unsuccessful, living, dying, barely-breathing designer has come up with his/her own lawn collection. Why don’t they go back to making super-expensive, un-wearable clothes that nobody ever bought?

5.   The way they offer all these different laces and frills with the jora to make your life easier but with 50 extra things per outfit, they usually end up confusing you and Nikumma.

6.   And this may very well be the reason that each year Nikumma will always put the wrong lace on the wrong jora making you look like Ugly Betty without the glasses.

7.   After visiting two exhibitions, they all start looking the same.

8.   The life-size billboards with giant models in every freaking position that keep distracting my driver every time we pass the roundabout. Yes, I almost had an accident — Vaneeza is to blame!

9.   How they’re all sold out on the very first day. I think they just make up some posters and write ‘sold out’ on them to make it look like their launch was exclusive and successful.

10.   With every passing year, the material for lawns keeps getting sheerer and sheerer. Pretty soon we’ll be in crepe paper but, the designers will convince us, it’s extremely high quality, flown in from Florence, extra-breathable and wrinkle-free. What more do you want?

Published in The Express Tribune, Sunday Magazine, April 10th,  2011.

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Reader Comments (154)

  • Aroosa Nabeel
    Apr 10, 2011 - 4:39PM

    My thoughts exactly…well almost exactly! You forgot to mention one fact though, now most of these designer lawn comes in seasons within one season. How creepy is that! By the time Nikamma finishes stitching your designer lawn joraa, the same designer is out with his new collection for the same season. I think this race is engineered for a different lot altogether! :)Recommend

  • Sidra B
    Apr 10, 2011 - 5:21PM

    So so true! I am glad u spoke on behalf of common “woman”. Recommend

  • Saba Channa
    Apr 10, 2011 - 5:49PM

    Awesome….really after two exhibitions they all look same :)))))))))))))))))))))))Recommend

  • Kashif Ahmed
    Apr 10, 2011 - 7:48PM

    What a stupid and derogatory writer. You should be thankful that you can afford 4,000 rupees cloths where half of the population are even struggling to survive. You are ashamed of wearing same print as your maid, and think your style to be exclusive.

    All you write about is 10 things I hate about this, 10 things I hate about that, you know what there are billions of things I hate about people like you who are self centered and never satisfied.Recommend

  • Umair Waheed Sheikh, Khayban e Hafiz,IBA Karachi
    Apr 10, 2011 - 8:10PM

    The lighter the material the better it is. Trust me. And when are we experimenting with some nice fitted shirts or capris in lawn. My fiance cant find a single one so we have to get them from India.Recommend

  • iphraa
    Apr 10, 2011 - 8:12PM

    point 9 is very very valid.. very good articleRecommend

  • Shahzaib
    Apr 10, 2011 - 8:14PM

    Write it in Blogs.Recommend

  • Amber
    Apr 10, 2011 - 8:59PM


    I f33l the same! :)Recommend

  • Apr 10, 2011 - 9:00PM

    Well, all lawns are now no lawns. They are ridiculous and make rich women look like colourful maids from Southern Punjab. How very unfortunate!Recommend

  • Anam Hakeem
    Apr 10, 2011 - 9:02PM

    You just spoke my heart out!Recommend

  • jia
    Apr 10, 2011 - 9:04PM

    simply awesome…i agree with you :)Recommend

  • Aine Fatima
    Apr 10, 2011 - 9:04PM

    LOL This was so hilarious and true ! Well written !Recommend

  • Anam Ashraf Ali
    Apr 10, 2011 - 9:16PM

    This article was seriously cool! I hate this lawn frenzy!Recommend

  • murassa sanaullah
    Apr 10, 2011 - 9:35PM

    these designers have introduced expensive ranges, following them the leading branded lawns have also made their lawn more expensive following the leading brands the other not so expensive brands hav also increase thier prices. could all these people would tell how an low income family would now afford to wear cheapest lawn costing 600 rupees, mind u lawn is worn in hot regions of our country for 10 months. for God sake the designers should have spared this material ,cause lawn was thought to be a middle class material.the designers should hav stuck to chiffons and silk, cause people who can afford these designers are not affected by any type of weather.Recommend

  • Apr 10, 2011 - 9:44PM

    I really appreciate the comment of Kashif Ahmed, nice and positive thinking.

    There was a lawn exhibition last week at Marriott, I saw the women they were coming like crazy and waiting outside for hours to get a chance to get into the hall, other side I saw the poor people living in these shanty areas like in I-10 and next to Metro they will come to these bread shopes (tandoors) like a crazy to only get a single bread from any person who have fear from God.

    Its really painful to see this division and attitude of the people who have everything, but everyone of us is an exam from God.

    I wish and hope we will understand the purpose of this life.Recommend

  • khadija karim
    Apr 10, 2011 - 9:46PM

    its d height of stupidity spending thousands on useless lawn pieces who lose all the glitz and glamor even before next year not because it has become common or outdated print rather because of the quality of the material is so that it start to look like a ragged piece after few washes, flushing our thousand bucks down the drain ,giving us a mini heart attack.Recommend

  • DrMarrium
    Apr 10, 2011 - 9:46PM

    Nicely done, I’ve gone to almost every lawn exhibition (maybe I’m a budding “lawnmower” :P) and I can totally sympathize.

    I don’t think Nikumma is to blame. Loadshedding and eternal lack of kaarigars is the ture culprit; even though Nikumma has never dared to charge me Rs1000 for a suit. The material really is too sheer for words.

    The comment about your maid wearing is more than slightly elitist so please refrain.Recommend

  • Nida Zahid
    Apr 10, 2011 - 9:56PM

    kashif ji, its not abt being ashamed of wearing the same prints that our maids are wearing.its abt the “exclusivity” claim made by the designer to make a sale.the high end female customers actually fall for this exclusivity claim alone.Recommend

  • I hate kashif
    Apr 10, 2011 - 10:02PM

    Wow Kashif, I’m glad you never made it as a writer. With your grammar..I would have to write ‘100 things I hate about Kashif’.Recommend

  • Naveen
    Apr 10, 2011 - 10:18PM

    @Kashif Ahmed:
    I couldn’t agree more with you Kashif. Apparently Rs.4000 worth lawn suits are the status symbols these days.Recommend

  • Apr 10, 2011 - 10:31PM

    So true. Good article.Recommend

  • African Queen
    Apr 10, 2011 - 10:37PM

    … and the posters have jora designs which require endless metres of material… yet they only give you a lousy two and a half metres per shirt!!!!! case in point: check out the new posters for the HSY collection! Ridiculous!Recommend

    Apr 10, 2011 - 10:41PM

    hi,im vry glad to see such comment on exhibitions gong around,a common women who r litrelly survivng to upgrade thier lifestyles r un able to achive th joras from there how come such a big sucess b made by all th desiners, even when necessities r becomng awful, where our simlicity has gone, why we r into this compotetion of wearng desiners outfit to develop more frustation among housewives who r already desperate,who inturn force their caretakers to provide luxries which cause coruption, thn who to blame,think about developed countries they sell to others to increase their economy n live simply,work hard,stay simple be cool ,every cloth will become lighter for summer.Recommend

  • GIrl Fr!day
    Apr 10, 2011 - 10:54PM

    True…..valid points:)Recommend

  • Huma Jamshaid
    Apr 10, 2011 - 11:17PM

    Clearly, Mr. Kashif was too dense to understand the difficult angraizi of Saba Khalid. Hence, the idiotic ranting! If he took the time to read the title, the writer clearly said so herself that she hated the lawn movement. Learn to read Kashif babaaayy!!!Recommend

  • Natasha
    Apr 10, 2011 - 11:31PM

    well grapes ares our is what i’d say cause for people who have a liking ov dressing up and wearing good stuff and they work…lawn is what they gotta wear in this heat!….and when u got the money to afford what u like then u do it!plus thats the only lawn we got..what u see ur maids wear is not the same year but the next year plus they r humans too so y discriminate .u cant be the only person wearing something forever….or the only person possessing the only thing in town wen god has made duplicates ov faces too! …i agree with the part that the clothes are high priced for no good reason but id like to add that not all of them are like that some designers arent that unreasonable and they r the ones who without announcing everything sold out first day have their stuff sold!
    in a city like Karachi….especially if a person works or goes to college…lawn it has to be!u cant wear cotton ,khaadi ,jorjat n etc….our options r limited with lawn.Recommend

  • ms. opinionated
    Apr 10, 2011 - 11:50PM

    loved all the points,,,,

    to add an 11th…. buy the outfit for 4000, add the embellishments for another 1500., make it look like the catalog piece and feel like an iman/ vaneeza or nadia in it, go to a get together and find another iman/ vaneeza or nadia wearing the exact same outfit in the catalog form and then HIDE or find yourself having to leave early :P Recommend

  • Sufyan
    Apr 11, 2011 - 12:03AM

    I went with my wife to the HSY exhibition today at around 4 pm and what i saw there was, well, embarrassing karachiites.
    The event was so badly organized that i couldnt have stayed there for more than 10 minutes.
    The weirdest thing was to see all those “begumaat” fighting, yelling over a single lawn suit. They even had the nerves to start a fight with the poor old guard who was only trying to organize the crowd.
    Empress market or Saddar would have been better than what i saw today.Recommend

  • Humaity
    Apr 11, 2011 - 1:25AM

    That people find things to to hate and then spend their freaking time on ranting about their sorry selves is sickening. Recommend

  • Sana
    Apr 11, 2011 - 2:00AM

    Excellent article, i must say…!! I myself thought of going to one or two of these exhibitions, but reasons 1,2 and 10 made me re-think..!!! :D Recommend

  • Sara
    Apr 11, 2011 - 3:04AM

    Take it easy girls. Designers are doing their job, they are business people.It is the consumer who has to decide what is important and choose between, want / need. What I don’t understand is why the the textile industry is bringing sheerest material every year. The problem started some 20+ yeras ago when we had to buy thicker cotton shalwars with our lawn suits and sometimes get shameez for the see through shirts if the print was light. Now ,thank God for long shirts, they some how cover up most of the leg, but the shirt ,that is a different story. Recommend

  • samira
    Apr 11, 2011 - 4:45AM

    there were days when designers use to do Limited Edition ( in hundreds) of their designer lawns, and that made the reason to pay a premium price too..
    now only Sana Safinaz sold 11000 outfits in lahore which were comparatively less to what they sold in Karachi.
    how you justified ,the mass produced designer’s lawns and their exorbitant prices ?Recommend

  • junaid
    Apr 11, 2011 - 9:10AM

    haha..nice..especially number 8 is really funny..!!:)Recommend

  • Saraah
    Apr 11, 2011 - 10:33AM

    lol..good one..loved point no. 3 n 6..Recommend

  • Nikumma
    Apr 11, 2011 - 10:47AM

    Bajiii itnay kapray banayeee, phir bhee bitching! Ayenda aap se tou 2000 lon gaa!Recommend

  • khan
    Apr 11, 2011 - 11:31AM

    so this is how our Tax money is wasted. we do job, we pay our taxes to the govt. the Politicians, The bureaucrats (and for that matter all those corrupt people with power and authority) steals our tax money. go home and give it to their spoiled/insensitive/careless kids. who then comes up on ET and mock us right on our face, “hey, look i have so much money i can spend 4000 on one lawn, there are tens of it in my closet, and growing”.Recommend

  • Shagufta
    Apr 11, 2011 - 12:24PM

    Great article so true!
    I am disappointed by all these “holier than thou” male-types who are sitting on a 60,000 rupee computer paying thousands of rupees a year for internet, reading Tribune in English and then they criticize the writer as elitist for buying a nice lawn suit, and preach about the shanty towns!
    Chill out guys, be honest… if your driver wore the exact same shirt as you, most of you would feel weird!Recommend

  • Mustafa
    Apr 11, 2011 - 1:04PM

    Great article!! spot on….. the bit about your driver almost having an accident after being distracted by a lawn billboard really cracked me up!Recommend

  • tehmeena rizvi
    Apr 11, 2011 - 1:25PM

    wao what an article just perfect !!!Recommend

  • Amin
    Apr 11, 2011 - 1:26PM

    Getting sheerer and sheerer is the best part! Recommend

  • Madiha
    Apr 11, 2011 - 2:22PM

    straight from my heart!!
    for all those who can not stop complaining how the writer can afford a 4k lawn suit when people are dying of hunger, GO WRITE YOUR OWN BLOG!Recommend

  • Sid
    Apr 11, 2011 - 2:26PM

    sooo..true… Good one. Esp all the stock finishing in one day.. Marketing trick used again and again…
    don’t understand why these designers have to get into this lawn business and spoil the market of small businesses…
    due to this the prices of even a smaller business has risen from Rs. 450/- lawn suit to Rs. 650/- and beyond…. Recommend

  • anon
    Apr 11, 2011 - 2:27PM

    Wow, a lot of people don’t understand satire!Recommend

  • wardah kafeel
    Apr 11, 2011 - 2:41PM

    @Kashif Ahmed:

    what would u like to do with suite of 4000 on your back when many people around u are dying just for 40 rs???? man i m ashamed at ur thinking style!Recommend

  • DIG.
    Apr 11, 2011 - 3:01PM

    Don’t blame them let them get more of these Lawns as water is in plenty.Recommend

  • Farrah
    Apr 11, 2011 - 3:58PM

    These designers , just for filling up their pockets , have made a common woman’s dress unaffordable..just for their own business !!!
    Why dont they just focus on bridal dresses and satisfy elite class who’s ready to pour her purses’ burden to their pockets.For GOD sake, let common woman affor atleast something…Recommend

  • asma sami
    Apr 11, 2011 - 4:12PM

    great article. i can so relate to it. feel like puking on all these lawn exhibition posters. Why have we all become so shallow.You go out for a dinner or a committee party or even to pick your child up from school, all u get to hear is discussion regarding who has bought which brands lawn and which one is better. Please ladies get a life ladies and hello husbands keep a check on your bank balances.Recommend

  • has
    Apr 11, 2011 - 4:17PM

    i agree with it totally Recommend

  • Munazza Sami
    Apr 11, 2011 - 4:22PM

    hahahhahahaa great Recommend

  • saeedairshad
    Apr 11, 2011 - 4:51PM

    All lies, this is all publicity stuntRecommend

  • Rameez
    Apr 11, 2011 - 5:40PM

    I think the writer must revisit the second point which he/she raised.That particular notion is destroying all moral and ethical values.Remaining article is good.Nicely done.Recommend

  • momin
    Apr 11, 2011 - 6:47PM

    well written article and i agree with kashif too. to spend thousands on lawn dresses is ridiculous, its tooo much, no doubt we wear lawn for bou 8 months in pakistan as it is hot country we cant afford 20 dresses costing 4000 to 5000 each per season. Recommend

  • Dinky Mind
    Apr 11, 2011 - 7:30PM

    So true! women have become “lawnatics” Recommend

  • Sara
    Apr 11, 2011 - 7:45PM

    Hilarious! Right on the dot! :D
    I’ve been out of Pakistan since the last few years but I keep hearing so many similar stories and it seems like lawn exhibitions are STILL the same. Anytime you say the magic word “exhibition: people will rush out to buy anything available whereas the same stuff in a store would never get sold out that quick!Recommend

  • Sana
    Apr 11, 2011 - 8:38PM

    Hah! You should put his up on a billboard! Let em Lawn Mowers (read people with serious issues) get a load of this!Recommend

  • Fatima Bibi
    Apr 11, 2011 - 8:59PM

    Well whatsoever people may think or say, truth is that these designers “have” the market. There is demand to which they supply. And I must add, they supply not for people who hate 10 or 100 things about them, they cater to their market which is myopic about them and these designer lawns.They are making good revenue out of their projects.Recommend

  • Maheen abbas
    Apr 11, 2011 - 9:12PM

    u r so so RIGHT im glad there is some sanity still around me!!!i wish i cud just ask all those women on the exhibitions pushing u all around and going crazy…. what r u buying and why????im so sure they hav no clue of dat!! they r just their to get da “LABEL” correct….shallow and stupid!!!!Recommend

  • Nzaar
    Apr 11, 2011 - 9:15PM

    the maid comment is classist. It implies that a particular income class and segment of society is not to be associated with, or one should not do or wear things that they do, and if that happens it funny. Why?

    Whats so bad about the maid wearing something like you? Is it offensive? Is it wrong? Is it funny? Why has it come up as a “funny” point in a funny article?

    I think it has to do with the fact that since the working class is so poor in pk, them wearing something deisgner or expensive is considered impossible. A western writer would NEVER consider that if their butler or maid or nanny is wearing a designer item that as a funny matter.

    I think the author has made a mistake in the choice of words and we should not deny it. Nobodys perfect.Recommend

  • Tariq Khan
    Apr 12, 2011 - 1:19AM

    Excellent article:) very true!!!Recommend

  • Mehreen
    Apr 12, 2011 - 2:07AM

    great article!!! my feelings exactly…. the maid comment was misunderstood by a lot but i think the writer didnt mean to discriminate. if i saw my maid wearing the same lawn print 2 months after i bought it for 4000/-, i’d go “damn!!! i should’ve waited a little longer n got it from the same place where maasi got it from” lolz…. anyways, designer lawns ARE quite pretty n as unaffordable as they r pretty so for people like myself the situation is something like this; we cant buy the designer lawns n after going through all the prints in the paper or on net we dont feel like buying the comparatively cheaper ones coz we dont find them as attractive n pretty as the expensive ones :(….. its too much of emotional attiyachaar for middle class obedient wives like myself :DRecommend

  • Apr 12, 2011 - 12:26PM

    just w0w!Recommend

  • Missy
    Apr 12, 2011 - 12:31PM

    A very well written article. no doubt this time of the year almost all of the designers,models have come up with their own designer lawn with the prices sky rocketing. Will someone please ask them all which middle class family will be able to afford such expensive suits which usually survive for just one season and after that are fit to be either given away or end being used for dusting your household! And its not just the expense of the suit it is also the charges you have to give away to the Nikumma!

    As for Kashif Ahmed: well you seriously need to get your facts checked as well as also refer to a good English tutor so you may understand what the writer is trying to say in the article!Recommend

  • Apr 12, 2011 - 12:48PM

    The thing women do while wearing lawn dresses…DUSTING the house! xD Who’d want to wear a LAWN dress worth rs 4000 and above, and clean the house? I’d rather buy a formal party dress with that money or just buy many T-Shirts xD I think the maid is smarter. HATS OFF MAID <3Recommend

  • ahsan ali
    Apr 12, 2011 - 2:00PM

    luved the article..n not to forget all those indian actresses….lolRecommend

  • imran
    Apr 12, 2011 - 3:18PM

    this is what Pakistan needs, a healthy debat on all issues where people can express their views/ pleasures or displasures freely and listen other views with toleranceRecommend

  • Fouzia Akhtar
    Apr 12, 2011 - 3:34PM

    Excelent article… Recommend

  • huma
    Apr 12, 2011 - 3:52PM

    @Aroosa Nabeel:
    ya its true…….its jst like this Recommend

  • Arshad Mehmood
    Apr 12, 2011 - 5:21PM

    I had one designer lawn suit for my wife last week, the next day tailor returned it coz, it shrank and the embroidery couldn’t rejoice together, when took back to the shop, they refused to return as the Giant designers did not accept any claim, I just gave a cheeky smile at my wife and then she started on the counterman. After a big hassle they agreed but only to replace, it took another 700 out from my pocket.
    Basically we are just being attracted by the colors and Xclusive designs wore by local and int’le models. The Quality should be also be addressed and emphasized. Those who can afford must wear it but at least these so called Xcusive designers must have some CHUTKI of Quality in it…………..At least it must prolong half a season at least…..Till the HUSBANDS afford to have another one for their DarlingsRecommend

  • ayesha
    Apr 12, 2011 - 6:25PM


    Seriously. Last week my friend got a call from a woman who was selling Sana Safinaz in black!..can u believe it…isn’t it crazy!!!Recommend

  • Uzair
    Apr 12, 2011 - 7:11PM

    @Kashif Ahmed:
    THANK YOU!!!Recommend

  • Uzair
    Apr 12, 2011 - 7:16PM

    @Kashif Ahmed:
    Wow too bad this isn’t, satire!Recommend

  • however..
    Apr 12, 2011 - 7:33PM

    Hate to disagree with you. But i do.
    Your article was only mildly entertaining (please note: Mild here should be bold and italicized) and the points far from valid or having any real basis. Yes, ill explain.
    Sure, there are a bunch of things wrong with the lawn madness but i unfortunately think it could have been better said. Your arguments come off as immature and most of the points are incorrect and thus spoil the entire piece.

    Number 1: well now its all about choosing a product thats giving you value for money. some designers do and yes, they can (and i have) worn them to many a fancy dinner. Its a semi formal outfit. If u go out and make it yourself, cloth, embroidery, trimmings your budget will far exceed with 4000.

    Number 2: true copies are rare if any and often come out a year later due to copyrights. and are mere lawn prints as opposed to the superior cloth, embroidery, trimmings that u get. Why not let the massi enjoy some nice clothes too?

    Number 4: umm.. is this point supposed to be against designer lawn? if ur getting a designer jora which serves as a pretty good semi formal outfit for 4000 and thats a problem? the designers give u something more afforable and even thats a problem now.

    Number 5: More accesories. more value for money. and this is a problem?

    Number 8: Oh no, they had Ali zafar posing shirtless on a bike for a clothing brand. what if i had had an accident. lets shut down all those too. heck lets shut down all billboards and the Ad industry just so we can learn to look at the road when we drive.

    Number 9: see what i mean about the immature remarks? its not a conspiracy against you. its simple business: They want to sell. they wont hide it from you after the first day. now i wonder how that would make them money? maybe if u went to one of these events and see how much was being purchased, you’d keep conspiracies out of your arguments.

    Number 10: I don’t know where u buy ur lawn, but you obviously have to see your product before u buy it. I got some and am very happy with the high quality thick fabric.

    Well anyway. i wish you luck in your shopping en devours.Recommend

  • aamenah
    Apr 12, 2011 - 10:51PM

    loved the article!Recommend

  • Musarrat shah
    Apr 12, 2011 - 11:21PM

    I totally agree with this article. This year so many designer came in to lawn race it’s amazing it’s like a ” Bhair chall” because of these expensive lawn poor people can’t even buy lawn anymore simply they can’t even afford this. Recommend

  • Maria Noor
    Apr 13, 2011 - 12:48AM

    WOW great!! well i currently live in Kuwait n plan to visit Karachi soon .. the first thing that everyone told me when i asked about the budget when i will be there .. people told me bout the lawn prices!!
    It is sooo frustrating that i have to arrange extra money just for lawn suits since here i cant get those Nikammas also …
    Someone suggested that the designers are doing their business its on the consumers to decide .. fine i dont go with the designers .. then who do i go wit considering the lawns which are locally available on the “thelas” is soooo thin that it tears apart before the first wash ..Recommend

  • Ambreen
    Apr 13, 2011 - 3:15AM

    Quite an article! I think its easy to say that the lawn frenzy has taken over- and for some a bit too much.It doesn’t seem fair to be spending an x amount on a simple summer jora which will be worn by the next person you meet. Interesting though- to see as to how many are in the race to be the first ones to buy-with the tailors booked before hand to stitch the dress in the next 2 hours so they are the first ones to put it on. I believe the whole concept is to look unique when u make such an effort for clothes-not to look like “one of the so many”. I don’t doubt for a second the prints are good and very appealing. But the whole insanity to be apart of the race, “be the first to buy and the first to wear” is beyond my understanding. Recommend

  • Apr 13, 2011 - 3:38AM

    Great article ;)Recommend

  • Apr 13, 2011 - 3:38AM

    Very nice article, I’m loving it.Recommend

  • Maira
    Apr 13, 2011 - 7:23AM

    “No matter how exclusive and special the print may be, come June 1st, your maid is going to walk into your home wearing an exact copy of the same.” ! Seriously? This is quite disgusting and unfortunately such humour is becoming very common on television (dramas, talk-shows etc. sick jokes like “oh don’t wear this you’ll like a maii/driver..”). Where are the editors?

  • Maira
    Apr 13, 2011 - 7:45AM

    point 2 reflects a disgusting mentality that, unfortunately, is shared by many Pakistanis! where were the editors? Recommend

  • Safia
    Apr 13, 2011 - 8:24AM

    point number 2- it is people like you that don’t let this country develop. who are you to look down at your “maid” by putting yourself on a higher threshold. you do think you are better than “them” by what measure? i am sure they have a better heart than you do.If you and your BOSS was wearing the same print it would have been well equally worse for her since you are the servant in that relationship. Recommend

  • Apr 13, 2011 - 9:39AM

    The suit you buy hardly costs a few hundred bucks, the rest goes to the cheap models and the advertisers. This is what you call “Penny wise Pound foolish”Recommend

  • Nida
    Apr 13, 2011 - 11:03AM

    HUNDRED PERCENT TRUE, U SAID IT OL……………. THUMBS UP………Im sure now designers wil go for smthng new…………..Recommend

  • Arshad Mehmood
    Apr 13, 2011 - 11:16AM

    Dear Jaguar…..Its not entertainment and Story…..It’s mere FACT of our society…..we must look into it. It shows how the GAP between the POOR and Elite Class is increasing…..Poor people are penniless and we are fighting for Designer Prints….etc. JUST THINK OVER IT.Recommend

  • shumail
    Apr 13, 2011 - 11:23AM

    Point No. 2 with a reference to ” your maid” depicts a mind set which has created all the issues in our country. Recommend

  • Hira
    Apr 13, 2011 - 1:58PM

    great article… i can totally relate to the part where u talked about the lawnmower AUNTIES! its sad that we have the time and heart to buy tonnes and tonnes of clothes (sometimes unnecessary) but when it comes to donating some to the poor like your maid we either don’t have any or we give them the most worn out or damaged that we have.Recommend

  • sadaf
    Apr 13, 2011 - 2:25PM

    point 10 is 100% true Recommend

  • Fatti
    Apr 13, 2011 - 5:14PM

    You ve Spoken my heart out!!
    Agree Agree!! hate designer lawn uhh! I toh realy dont understand what they think of themselves, or aj kal it’s a new business to pull out money of innocents people
    Great Job, Well Done Recommend

  • Saba Khan
    Apr 13, 2011 - 7:16PM

    I am so ashamed of this mindset, and its sad that no one notices that even, The tailor you use charges you for the work he does, thus he is a service provider, not your slave that you can call names. If you don’t like him, goto someone else, but no one gives you the right to disrespect him….yeah you may have more monoey, but fear of God is what you need. And your maid wears the same print ? hurts your ego ? has the God guaranteed you the best always? the maid is no inferior, pls remember that. The mess Pakistan is in today is because of the people who can read / write but their mentality is not educated. May Allah have mercy on us !!!!!!!!!!!!!!Recommend

  • rafia
    Apr 13, 2011 - 8:40PM

    I am shocked at how you look down on domestic helpRecommend

  • lawn hater
    Apr 13, 2011 - 9:27PM

    for god’s sake, please find your funny bone, she MEANT that they are easily copied. Pakistanis need a reason to fight, or someone to deface and defame even if they’re speaking the truth as is!Recommend

  • Pakistan One
    Apr 13, 2011 - 11:15PM

    By far the best piece ever written on Express Tribune. Gosh it took them 1 year… but amazing. Love the way the tailor is address as nikumma. Absolutely Agree with the last point.Recommend

  • Komal
    Apr 14, 2011 - 12:33AM

    @Kashif Ahmed:
    sorry bro tht u totally missed out the point of this article! the writer is trying to say the same tht its not worth to spend so much money on one dress… but m sorry her sarcasm was too difficult for u to understand
    Great Article btw!Recommend

  • @ miss however
    Apr 14, 2011 - 12:36AM

    Wow! From all the effort you put in dissecting each and every point…Im guessing you are one of the kitty party aunties who roam exhibition after exhibition buldozing everything in sight for the perfect outfit.

    This article is in the entertainment section for a reason..I suggest if it has gotten your lawn outfits tangled up…then why dont you write a piece on 100 reasons why I Iive for lawn exhibitions.Recommend

  • Ahad khan
    Apr 14, 2011 - 4:22AM

    Excellent article! I feel that little things like this are signs of the ever increasing gap in the socio economic status of our urban population. Recommend

  • Raregold
    Apr 14, 2011 - 5:39AM

    Yes we all buy that cheap DVDs and watch it ALL the time, how does that justify not liking what your maid is wearing ? All that one could conclude from your post is people like you are the ones who dont let their servants sit on the chair next to you on your dinning table, so instead of advocating something wrong first go and do some WORK on your morals girl! Cause you never know if tomorrow your maid actually becomes RICHER than you! and starts looking down YOUR joras :)Recommend

  • shehnaz banatwala
    Apr 14, 2011 - 9:45AM

    im so glad that i have stopped wearing lawn totally its such a rip off.u spend 4000 on a suit, go to exhibitions and what do u achieve just lawn, prints r big make u look masive, sticks to yr big body and exposes its vulgarity. i get my lawns from peshawar all thanks to a dear friend who goes there often to meet her relatives, one kameez pc cost only 600rs u can desighn it any way u want and its different.Recommend

  • thinking positively
    Apr 14, 2011 - 10:00AM

    a really well written article .. kudos to the writer for her spot on narration

    as far as criticizing the designer lawns is concerned i would like to raise two points:

    those who want to buy designer lawn and have the resources should be allowed the freedom to buy as many prints as they want and can. women have every right to look and feel good. those who want to buy somethign else have the authority to do so. criticism is breaking both the buyers’ and sellers’ hearts
    the textile industry is witnessing revival after a while and we as patriots, instead of criticizing the designer lawns should be encouraging it. any conuntry’s industry develops from its loyal consumers. pakistan right now is interested in buying lawn and hence contributing profit to the textiles who can now recover and not only contribute to increased employment but also learn from their mistakes as highlighted by the local market and lead to exports.


  • Mrs.Raza
    Apr 14, 2011 - 10:17AM

    zabardast… its very true.. Recommend

  • zainub
    Apr 14, 2011 - 11:07AM

    so true.Recommend

  • Apr 14, 2011 - 1:28PM

    excellent marvellous truthful and blunt.. hope ur points goes to the eyes and ears of the designers who really makes fool of us and thinks that they are too intelligent and they have proved us illeterate coz of our attitudes.. 3 cheers to ur statements and i salute u for this.. you are absolutely right.. ppl are really crazy and madRecommend

  • Apr 14, 2011 - 1:35PM

    i think u dont live in the same city or country.. the day a designer lawn is launched within a week its copy is out in the market who says they dont have copyright.. money matters and money counts.. copyright is basically a word expressed only in dictionaries.. all the copies of branded lawns are available in the market go and hunt for ur self u will know the facts.. first survey and than talk.. i talk with proof.. always appreciate good statements and stop being negative.. those 10 statements were absolutely right and up to the markRecommend

  • Saba Khalid
    Apr 14, 2011 - 2:07PM

    Not in a million years did I predict this reaction!Recommend

  • Jupiter
    Apr 14, 2011 - 3:14PM

    Moisturizer finished one maker claim. There is no concept of durability. A 4000 shirt lasts for 8 years, a lawn suit for 8 washes. To me it is like scam.Recommend

  • Aisha Narmeen
    Apr 14, 2011 - 3:16PM

    Awesome! v v v true :D Recommend

  • Jupiter
    Apr 14, 2011 - 3:16PM

    Yes let poor people eat lawn.Recommend

  • Apr 14, 2011 - 3:17PM

    So True Thumbs Up!!!!Recommend

  • Sana
    Apr 14, 2011 - 3:18PM

    LOL. So ture! I don’t understand whats wrong with women these days. They either have too much extra money to spare or have nothing better to do. These fashion zombies need to get a life and their hubbies need to stop the pocket money… blame it on the economy dude! ;)Recommend

  • Khushi
    Apr 14, 2011 - 3:28PM

    Hahahah….such a good read. All blames accepted :) I completely agree with all these points. And the funny part is that all the ladies have got after the “Nikumma” and “Mr. Kashif”…c’mon ladies, they both need to be fixed ;)Recommend

  • Mrs. Kashif
    Apr 14, 2011 - 4:39PM

    well said @ Huma Jamshaid… my husband is a jerk by the way… dnt take it seriously!Recommend

  • Rida
    Apr 14, 2011 - 6:50PM

    Lol this is some article hehehehe loved it. it says exactly my heart. n 4000 for lawn suits yes dats way too much…but u cant ignore dat the prices for formal wears which were 2 years back in range of 7 – 13k have now risen to 22-28k…..its the inflation calling in too….so u really cant say anything to the local lawn sellers for increasing the price .forget about the designers ,dey have paid 1000s of rs in learning that stuff its their time to reap back the reward from us their silly consumersRecommend

  • Sara
    Apr 14, 2011 - 9:12PM

    Florence? Ha ha ha… Who said their lawn was flown from Florence? I know for a fact that Vaneeza buys all her cloth, threads and most of her raw materials from China. Her boyfriend and her visited China for a week to check out their purchases. I know this from a very reliable source. Florence…. what a joke!Recommend

  • Asma Ali
    Apr 14, 2011 - 10:32PM

    This article is awareness for the shoppoholic ladies , who waste their husband or father money on very common low quality stuff just for status symbol :p this article is so good :)Recommend

  • Shafaq Sheikh
    Apr 14, 2011 - 10:34PM

    loveddddddddd it!!!!! Hilarious a’ la max!!! Recommend

  • iffat
    Apr 15, 2011 - 9:27AM

    Very compact article.I never wear lawn,infact i dnt like lawnRecommend

  • Faezah
    Apr 15, 2011 - 1:57PM

    So true and hilarious!
    Beechara kashif :P Recommend

  • Faezah
    Apr 15, 2011 - 1:58PM

    So true and hilarious!
    bechara Kashif :pRecommend

  • perfect husband
    Apr 15, 2011 - 2:03PM

    please let my wife buy whatever she wants. i love her very much and work hard day in and day out to make her every wish come trueRecommend

  • Apr 15, 2011 - 2:34PM

    Let it be whatever it is. Its an eight months long season and an investment in it isn’t too bad.

    Now you can easily carry a lawn jora with all those laces that come along at a formal dinner.

    Designs being copied, you get Gul Ahmed, Al-Karam all copied too, in Pakistan you can afford fake medicines, this is just something not toxic, come on. Accept things.

    Tailoring, he can even ruin your 10K jora, better if he ruins 3-4K jora. Go for pret instead.

    Life size billboards, at least you get to see something Pakistani on them and the accident, trust on me, your drive will even drool over Katrina Kaif(in Lux commercial) or even Ali Zafar in Stoneage’s latest shoot(no offences to Pathans)

    Sold out exhibitions, all to those I’ve been, I’ve only seen people jumping into eachother to get one article. Personally, my aunt couldn’t find 3 joras recently at HSY’s lawn exhibition.

    The quality of lawn, that could be an argument but all the designers are getting printed their lawns printed from same mills as of Lala’s, Lakhany etc.

    Lastly, stop cricizing the only positive thing happening in Pakistan, come ahead and support Pakistan, support our Fashion Industry.

    Lots of love, FahamRecommend

  • Jazbati
    Apr 16, 2011 - 1:44PM

    i wish i could buy clothes worth 400o rupeesRecommend

  • Apr 16, 2011 - 5:21PM

    So true! Excellent article.I love the way you have compiled all the points. This Lawn exhibitions are like a competition now, where women (usually whho buys) wants to show off to others around. The quality of some lawn is getting low day by day. If the prices were normal enough to buy, then there was no issue. But, one lawn suit is like Rs.4000 and above. And, they are totally not worth it. Even the low prices lawn prices are going high because of these exhibitions and prices. Every designer says the same thing, whether it will be lawn or the heavy embedded dresses. They are all flowy, easy to wear, REASONABLE ( Hello? Resonable? ) etc!

    Good job!Recommend

  • fozia baloch
    Apr 17, 2011 - 10:41AM

    Unfortunately the women who flock in droves like insane cattle
    to purchase those so called “collections:
    lack the creativity and confidence to be a true stylista and create their own style.

    Followers not leaders they suscribe to the mentality that more expensive is better
    when its not what you wear,but who wears it and how.

    True style shows in our originality and ability to go against the norm.
    as for the designer lawns,they all seem the same after awhile.
    same boring overly dramatic crap.
    where is the originality?
    and why is there such a ridiculous need to be seen in these over-priced
    God save the consumerist and elitist sheep from their own bland and boring

  • mabel
    Apr 17, 2011 - 2:51PM

    i have to agree with the last point. lawns are supposed to be thin cloth, but not to this extent. a good article overall. it speaks out what is on an average person’s mindRecommend

  • sofia malik
    Apr 17, 2011 - 3:29PM

    i feel it exactly!! at the end there woould be only one seller in this lawn market, as we all know the fitteset would be the surviver. these sellers are successful in creating a hype about this lawn thingy!! now lawn has become something MORE to a women in our society. Recommend

  • mrs raheel gul
    Apr 17, 2011 - 5:41PM

    great u r 101%rite… maids kia we wear the same dresses…why go for 4,000 dress when u can buy it for 600 or 700 rupees..Recommend

  • Anum
    Apr 17, 2011 - 10:12PM

    Looking at the publicity and mindboggling sale at all these lawn exhibitions (women spending one lac rupees in a single day on these lawns) seems to imply that we are a well-to-do nation, not a country where 60% of the population lives even below the poverty line. It just shows how much gap is growing between the rich and the poor, and it won’t be long before we might see a situation like the middle east, for how long will be poor masses remain silent??Recommend

  • AFE
    Apr 17, 2011 - 11:31PM

    the quality and worth of lawn is much lower, all they do is spend millions of rupees in erotic models,and people think they might look the same .Recommend

  • Haroon Khan
    Apr 18, 2011 - 12:43AM

    i dont know much about lawns..but going to university n coming back home…i undergo some terrible traffic jams,that is spoiling my future by making me late for classes n destroying my peace of mind as returning back home…ladies i have one thing to say “Ehtay cheeni ve mangi ethay atta ve manga Per mere mulk de bhajiyan pave paanch paanch azharr da jora”Recommend

  • Ali Akthar Allah Ditta
    Apr 18, 2011 - 3:08PM

    Ms. Saba Khalid, what you have submitted as ‘your’ article was actually a chain of comments on facebook by my friend Hadeeba Maqsood Chughtai. Nobody is going to sue you for this plagiarism, but at least you should give credit where its due!!!!!Recommend

  • Ali Akthar Allah Ditta
    Apr 18, 2011 - 4:23PM

    Dear Ms Saba Khalid,

    Am so sorry for my earlier post, I got to know that it was my friend who actually copied your article…should have known better…as they say ‘a little knowledge is a dangerous thing’.

    I hope my post did not offended you in anyway.

    Please accept my humble apology.

    Ali Akhtar Allah DittaRecommend

  • aliya mansoor
    Apr 18, 2011 - 10:20PM

    good article.lawnphobia is realy effecting our society.more than the promotion of lawn the ads are promoting female models.Recommend

  • farhat tahir
    Apr 19, 2011 - 9:26AM

    good satire! These Lawn are doing everything except covering the naked .Recommend

  • Uzma Ausaf
    Apr 19, 2011 - 1:39PM

    Wearing lawn is a necessity for those house wives who work in kitchen in scorching heat …. they are not the ones who sit in their comfortable rooms with thermostats constantly at their service & an army of butlers & maids to order to! don’t turn it into a craze and make the life of millions even more miserable.Believe me if you are comfortable with what you are wearing no one will notice if yours is a 4000 RS suit or what.If one can afford to buy expensive designer suiting it’s okay but showing off is loathsome.Again, those who can’t afford such luxuries should not be frustrated as I have seen ladies wearing expensive clothes looking like maids if they lack personality & others wearing the commonest of clothes looking like princesses because of the confidence they have in themselves.Thanks all for reading this.Recommend

  • Zohair Ali
    Apr 19, 2011 - 6:24PM

    I love da articleRecommend

  • Husband
    Apr 20, 2011 - 9:36AM

    The ten reasons do not take into account the plight of poor (or not so poor) husbands who have to take their wives to all these countless exhibition, go through the agony of waiting and then also pay for it…. Recommend

  • dr kiran
    Apr 20, 2011 - 6:11PM

    my pakistanis…we r living in that country where 66 percent of the population passing their lives below the poverty line..u know pakistan is ranked 2nd on health problems in entire world..half of our population is not getting basic facilities like education,health and food..lets make comparision with india..india’s one state KERALA marked its literacy rate upto 100%.in all this scenario how can we expand 5000 per dress??what we want to show?our country is going worst day by day..Recommend

  • Serwat
    Apr 21, 2011 - 8:38PM

    awl very true.. wishing thr cud be more truth accepting pepl…Recommend

  • mrs najeeb
    Apr 23, 2011 - 3:17PM

    very true about this ongoing lawn craze.Recommend

  • Jawaid Islam
    Apr 23, 2011 - 8:46PM

    Defintiely something better to do with Rs 4000/- then spend on a cloth that does out with the first wash.Recommend

  • I hate Grammar Nazi's
    Apr 23, 2011 - 11:51PM

    @I hate kashif — guess what? There are a zillion net users who hate people like you! Grammar Nazi Recommend

  • Zara Ahmad
    Apr 24, 2011 - 8:19PM

    ahahaha sarahh ahahah i love yoouu!!! it ACTUALLY made me laugh on a very boring sunday afternoon! MWUAH! especially 8 and 9 take the cake..MWUAH!!!:pRecommend

  • Amina
    Apr 25, 2011 - 2:06PM

    One point i want to mention is that… large no of women buy the same suit and get it stitched exactly the same way as shown in the catalogue and voila!! A UNIFORM is formed. Go on some formal function or your child’s event at school and you’ll see atleast 5 or 6 ladies wearing the same dress made in same style.Recommend

  • Grace
    Apr 26, 2011 - 12:48PM

    Well said , and well written. I totally agree with you. Why on the earth have our women gone so lazy that they can’t even make a trendy Jora for themselves in low priced budget. Why is there so much dependability on others?? An intelligent woman can make a nicely styled jora in half of what the price they charge of a simple lawn unstichtted suit!!!Recommend

  • rabbiya
    Apr 26, 2011 - 1:18PM

    comes right from my heart :)
    Atleast some people are still sane :)Recommend

  • kanwal
    Apr 27, 2011 - 3:24PM

    TRUE!!!! and the nikumma part is too funny!Recommend

  • Natasha Q
    May 6, 2011 - 8:36PM

    Hmmm,some people need to go back to school, graduate first and then come back to comment on this article…the english here is so incorrect…theek hai english nahi aati tou pls jang akhbar kay website pay ja ke comment karein!!! .. Please try to atleast understand the essence of this article…the writer is being sarcastic….10 things she HATES about lawn exhibs….get it???Recommend

  • Muslim
    May 7, 2011 - 10:19PM

    I NEVER buy designer stuff, never follow fashion, never attend exhibits and never worry if anyone will be wearing same clothes as me, cuz me and mom design my clothes. And often, anonymously, I give new clothes to people who are unable to afford them.

    I am displeased by the personal attacking I see here. One guy presented his point of you (in an attacking manner) and now most of you are attacking him. Why can’t we be the bigger person and just refrain from pointing fingers at people and just enjoy the humor of the article for “Laughter is the best Medicine”. :)

    I agree with one person’s opinion about commercializing lawn. As last year when I went shopping I saw those prices and didn’t believe that they were worth it. So that’s why I prefer never to buy designer, not because I can’t afford them, but because my common sense is too strong to let me waste money.Recommend

  • Boorie
    May 9, 2011 - 10:10PM

    @Kashif Ahmed:
    Look, there’s a thing called “jollity” and “people like you” perfectly know how to ruin such a moment by turning a light hearted article-written specifically to amuse people who are fed up of all the problems we as a nation, are facing; into a useless/serious/utterly impossible political discussion! Get a life man, and appreciate whatever she’s written! LEARN to appreciate, freak! And thats how I feel about YOU. HAH! Recommend

  • Mariam Mahmood
    May 12, 2011 - 10:58AM

    @Kashif Ahmed: There’s nothing wrong with wearing the same print as your maid. All that the writer’s trying to say is that the print gets copied and you see everyone wearing it. So no point in trying to look “exclusive”.
    And yes, I do think that these exhibitions are pretty useless and a waste of money that can be spent wisely elsewhere. Don’t know why girls think they don’t have any other option. What were they wearing a couple of years ago when there was no designer-lawn-craze? Recommend

  • Sehrish
    May 23, 2011 - 4:57PM

    Glad to know dat there are ppl who think like me.. I so hate these women fussing over Lawn..
    Excellent article thumbs upRecommend

  • Kiran
    May 26, 2011 - 11:28AM

    well agreed !!, actually Lawn is no more used as a fabric to be used in summer for comfort … now it has become an status symbol….specially the models who launched their designs …i personally went for ZQ her design were pathetic….and were in range of 4000-5000. so its better to wear what u like exactly without having tag charm …to help some body needy could be more satisfying as to spend 5000 on a lawn jora which we can hardly wear in a single season…Recommend

  • I like kashif
    Jun 1, 2011 - 12:06PM


  • Mrs Rizwan
    Jun 1, 2011 - 11:22PM

    what ever u buy, how much it cost ,thanks to Allah and dont wear to show off or to jealous others and always remember poor people who are waiting for your help.Recommend

  • Bushra Sikander
    Jun 2, 2011 - 12:55PM

    Good job gurl….i enjoy reading your articles. The recent one on bangs was also very good…thumbs up. keep up the good work.
    Bushra Sikander
    w/o Sikander Shaheen
    Journalist, The Nation.Recommend

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