Fashion Exclusive: The Ultimate Merger

Lahore based Pakistan Fashion Design Council (PFDC) and Karachi based Fashion Pakistan (FP) to become one.

Day two of the PFDC Fashion Week 2011 has brought in startling news of the merger of the two fashion councils that represent the fashion industry in Pakistan, the Lahore based Pakistan Fashion Design Council (PFDC) and Karachi based Fashion Pakistan (FP).

One Council To Represent All

Chairperson of the Executive Committee of PFDC, Sehyr Saigol, and the newly appointed CEO of FP Amir Adnan have joined hands to announce that the two councils will now be working from a single platform named All Pakistan Fashion Council (APFC)

Fashion First

Speaking to media personnel, Saigol explained, “All the designers are part of the Pakistani fashion community, the APFC will provide a platform for them on the whole. We need to bring in business for our fashion industry through our fashion weeks. Previously, with so many fashion weeks per year, we were just holding star studded events that rake in money for advertisers, hoteliers and the media — but not for fashion”

Gulabo Ka Libas

This news is bound to reshape the fashion industry as we know it. To mark this merger, the PFDC Sunsilk Fashion Week has decided to end with a grand finale show that will jointly showcase Saigol’s Libas and Maheen Khan’s Gulabo, which industry veterans have affectionately termed ‘Gulabo Ka Libas’

All Pakistan Fashion Council

CEO

Maheen Khan

Chairperson for life

Mohsin Sayeed


CEO

Sehyr Saigol

Board Members

Hassan Shehryar Yasin

Nomi Ansari

Sonya Batla

Sana Hashwani

Maria Butt

Maheen Kardar

Shela Chatoor

Rizwan Beyg

Shamaeel Ansari Umar Sayeed

Secretary

Frieha Altaf

Public Relations officer

Aamina Haider Isani


Published in The Express Tribune, April 01^st, 2011.

Update April 4, 2011: This report was a hoax as part of an April Fool's day prank.