Pakistan gets first ever premium western designer retail website

The website offers cash on delivery, cash on collection as well as credit card payment

April 27, 2017

Pakistan’s first ever premium western designer and high street brands retail website is finally here.

Founders Ali Ahmed and Assad Khan bring you Dubai-based e-commerce site,

The website, which kicked off its soft launch in February, specialises in sourcing western brands from across the globe and then making them available to the Pakistani consumer market through their e-commerce website. 

Fashsouq caters to men, women and children, providing clothing, shoes, accessories and make up. The company boasts an impressive portfolio of high street brands such as such Zara, Massimo Dutti, H&M and Bershka as well as luxury brands such as Gucci, Bottega Veneta, Valentino and Saint Laurent. Highly-coveted make up brands such as Kylie Cosmetics, Huda Beauty, Anastasia Beverly Hills and Kat Von D are also available on the site.

About their selection of brands, Brand Manager Laila Malik explains, “We chose brands that are in high demand in the Pakistani market but are unfortunately not available in the country.”

The rate of internet users in Pakistan stands at about 30 million today and is expected to rise up to 56 million users by 2019. CEO Ali Ahmed had wanted to capitalize on this market: “I had wanted to launch this site for some time. E-commerce is the way of the future, which is why I chose to launch Pakistanis travel the world and now we’re making the world available to them. I believe with the advance of the digital world, it is the right time for Fashsouq to offer its premium services,” said CEO Ali Ahmed.

About the site’s operations Managing Partner Assad Khan adds, “We take pride in offering only authentic and official products, ensuring customer belief. Since our website’s soft launch, the response has been amazing. Everyday has been new and exciting for us. We’ve achieved a lot along the way and there’s a lot more to come. We will be adding over 15,000 more items soon,” he said.

“Pakistan’s fashion industry has come such a long way and its also raised the demand for the latest western fashions and trends. We just wanted to tap into that demand and bring the people what they really want, ” said marketing manager Maheen Ghani.

The website offers cash on delivery, cash on collection as well as credit card payment. Log onto


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Andy | 4 years ago | Reply Do they offer any warranty service on the product they sell?? I really would like to know as luxury goods aren't cheap and I've had my experience buying them.
Andy | 4 years ago | Reply A dime in a dozen. Can anyone tell me how to feature my website on ET? I have couple of websites which can be called "First Time In Pakistan {insert industry name} Website"
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