5 dapper things to look forward to at PFDC Sunsilk Fashion Week 2017

The wait is almost over

KARACHI: PFDC (Pakistan Fashion Design Council) is set to roll out its 10th edition PFDC Sunsilk Fashion Week (PSFW). Here’s a lowdown of our pick of the top five things we are most looking forward to at the upcoming fashion extravaganza.



1. Two ramps, one venue

With an endeavour to enable a focused audience, the shows have been divided between two entirely separate show spaces and two independent ramps within the same venue in their respective time slots [no coinciding or simultaneous shows]. For the first time, the audience will be able to pick and choose the shows we go to and get to view fashion the way it should be – a tightly edited and curated fashion. Hats off to PFDC for taking this evolutionary step!

2. Bench seats

In line with international fashion weeks such as Paris Fashion Week and London Fashion Week, the 10th edition of PSFW will see an immaculate arrangement of tiered benches instead of those acrylic chairs every fashion week rolls out. Fashion show producers from around the world are opting for a minimalist approach with this simple yet chic style of seating and it’s heartening that we will be seeing the same here in Pakistan.



3. High-street luxury prêt showcase

Yet another first for PSFW is the showcase of high-street luxury prêt collections by the most coveted brands such as Cross Stitch, Ethnic by Outfitters and Sapphire.

4. Diverse designer line up

OSFW is set to showcase dynamic collections over three distinct categories: Designer Luxury/Prêt, Lawn /Voile and High-Street Luxury Prêt. Master couturiers such as Adnan Pardesy, Ali Xeeshan, Amir Adnan, Asifa Nabeel, Faiza Saqlain, HSY, Misha Lakhani, Saira Shakira, Saira Rizwan, Sana Safinaz, Sania Maskatiya, Shiza Hassan, Tena Durrani and Zonia Anwar will showcase their collections. Sought-after brands such as Cross Stitch, Ethnic by Outfitters, Generation by Khadija Rahman, Khaadi Khaas, March by Ali Merch, Noor by Saadia Asad, Rang Rasiya, Republic by Omar Farooq, Sapphire and So Kamal will also display their offerings at the three-day event. The fashion show will also comprise the Bank Alfalah Rising Talent section – a platform for aspiring designers.



5. Solo and Group shows

The introduction of the new format breaks down the standard format of Fashion Week ‘Days’ into a set of solo and duo/trio shows with two alternative ramps, more select seating and international protocols for the press and audience members, as explained by Saad Ali, the CEO of the PFDC, earlier.

Kicking off in Lahore on April 13, here’s to hoping it’s a fashion-tastic week!

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