Beyond the hour

Celebrities share the changes they intend to bring in their daily lives post Earth Hour 2011.

Wasim Akram

‘I will go Beyond the Hour by not using plastic bags and replacing them with alternatives. I will recycle, reuse and reduce. This is particularly important because plastic bags are a cause of significant damage to the health of the environment. In my capacity I will promote and encourage the same behavior throughout Pakistan and the rest of the World.”



Reema Khan

I will go Beyond the Hour by reducing my paper use and will recycle, reuse and reduce. . In my capacity I will promote the message and will encourage the same behavior throughout Pakistan and the rest of the World”. I believe Earth Hour is about empowering the individual with a sense of being part of something great, a platform to show what you are doing and announce what you are going to do to combat climate change, a chance to promote leadership — an opportunity for individuals, businesses, community groups and governments to showcase climate solutions.

Atiqa Odho

This year for Earth Hour I will go Beyond the Hour by switching off unnecessary lights and appliances.  I believe that nowhere in our country’s 63-year history has Pakistan’s growing dependence on secure sources of electrical energy been more evident than during the current nation-wide electricity deficit.  Load-shedding has, for the time being, become an irritating necessity.  It is, however, also a constant reminder of our society’s need to use our God-given energy resources more conservatively and wisely in the face of global energy uncertainties. We can individually and collectively conserve what energy we have by exercising control over our energy use patterns.

Vaneeza Ahmed

This year for Earth Hour I will go Beyond the Hour by putting the water tap off while washing my hands and brushing my teeth. I believe that this God-given bounty of natural resources has served our people well in the past but, in recent decades, the quality and quantity of our renewable natural resources have begun to diminish.  I am making a commitment to reduce my water foot print.

Published in The Express Tribune, Sunday Magazine, March 27^th, 2011.