In an interview with The Express Tribune, Shengwei said, “We believe this is the perfect time to enter the smartphone and tablet market in Pakistan, because the market is relatively new in the region and majority of the products are targeted towards the highend price point,“ adding, “We see that there is a huge market that is eager to enjoy the added value of an innovative smartphone at an affordable price.“
This is where Shengwei believes his company can make a difference. With the launch of its devices, Huawei will take full advantage of what it predicts is a rapid growth of the smartphone market in Pakistan and the Middle East.
Both markets are expected to grow 39 per cent by 2015, according to the International Data Corporation (IDC).
The company launched its marquee product on Tuesday and its remaining products, including a tablet computer, will be available to Pakistani consumers by Monday. The company was unwilling to disclose details regarding its supply chain, but Shengwei did say, “Our products will be available in the open market and will come from the manu facturer, through an operator or a retailer.“
As the company had launched a few of their phones with retailers, analysts said the company would probably go through one of the larger retail chains which handle mobile sales in Pakistan.
Shengwei was confident that Huawei's products are up to par and good enough to compete with the best in Pakistan.
“We are targeting the tier-one smartphone vendor and we believe that with our competitive products, we will be able to bring a lot more value and benefits to our customers in the region,“ he said.
The company's strategy for Pakistan is similar to the one it has in the Middle East creating affordable, high quality and innovative smartphones that capitalise on the gap in the market.
Published in The Express Tribune, March 24th, 2011.
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