Models present creations during a show of the Firdaws fashion house led by Aishat Kadyrova, daughter of the Chechen Republic head Ramzan Kadyrov, at the Mercedes-Benz Fashion Week Russia in Moscow, Russia, March 17, 2017. PHOTO: REUTERS
The designer, Aishat Kadyrova, showcased a collection of outfits in sumptuous fabrics that conform to the norms of dress in Chechnya's traditional society, with only the face and hands left uncovered.
A model presents a creation during a show of the Firdaws fashion house led by Aishat Kadyrova, daughter of the Chechen Republic head Ramzan Kadyrov, at the Mercedes-Benz Fashion Week Russia in Moscow, Russia, March 17, 2017. PHOTO: REUTERSHer first Moscow fashion show on Friday night was attended by figures from the Moscow fashion world, from the Chechen elite, as well as representatives from Middle Eastern states – which her fashion house sees as a growing market for her outfits.
Ulzana Zadulayeva, a spokeswoman for the fashion house, said that the outfits were already being shipped to customers as far afield as Dubai, in the United Arab Emirates.
Models gather backstage before a show of the Firdaws fashion house led by Aishat Kadyrova, daughter of the Chechen Republic head Ramzan Kadyrov, at the Mercedes-Benz Fashion Week Russia in Moscow, Russia, March 17, 2017. PHOTO: REUTERSShe said proposals had come in from people attending Friday's show to stage shows in other locations. "Abu Dhabi, Bahrain, we will be thinking about these," said Zadulayeva.
She also said the fashion house was hoping to set up stores in Moscow and St Petersburg under a franchise arrangement.
Aishat Kadyrova (front), head of the Firdaws fashion house and daughter of the Chechen Republic leader Ramzan Kadyrov, attends the Mercedes-Benz Fashion Week Russia in Moscow, Russia, March 17, 2017. PHOTO: REUTERSAishat Kadyrova's father is a former separatist fighter-turned pro-Kremlin leader of Chechnya. Human rights groups accuse him of overseeing brutal crackdowns on opponents, an allegation he denies.
According to New York-based group Human Rights Watch, Chechnya's authorities force women to cover their hair in public spaces and buildings and ignore harassment of women deemed to be dressed immodestly.
A model presents a creation during a show of the Firdaws fashion house led by Aishat Kadyrova, daughter of the Chechen Republic head Ramzan Kadyrov, at the Mercedes-Benz Fashion Week Russia in Moscow, Russia, March 17, 2017. PHOTO: REUTERSIn fashion terms, Ramzan Kadyrov is best-known for going out in public wearing camouflage fatigues or track suits, and for occasionally posing for photographs with a lion he once kept as a pet.
His wife, Medni, set up a fashion house some years ago, called Firdaws. Their daughter Aishat has since taken over the enterprise.
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