British teens drink a 'bathtub' of sugary drinks a year
The decision follows increased pressure by the government on the food industry to make their products healthier. “The move will see around 7,500 tonnes of sugar removed across a number of well-known brands through a range of methods and initiatives,” the company said in a press release.
The company plans to replace sugar with higher quantities of existing ingredients or other, non artificial ingredients to ensure that the products are below a certain amount of calories
Fiona Kendrick, Chairman and CEO of Nestlé UK and Ireland said:
“Our confectionery brands have been enjoyed in the UK for more than a century and we know that if we can improve these products nutritionally, provide more choice and information for the consumer, together with other categories, we can have a significant impact on public health.”
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“Nestlé is at the forefront of efforts to research and develop new technology that makes food products better for our consumers.”
Nestlé expects these innovations to help them reduce sugar in confectionery when they are “combined with other, more common methods like reformulating recipes and swapping sugar for other, non-artificial ingredients.”
Further, Kendrick added: “Making these improvements to our products is key to us delivering better choices for our consumers while retaining the same great taste that they know and love.”
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